College sports valuations are soaring, fueled by massive media deals, expanded playoffs, conference realignment, and the rise of NIL deals. The top 75 athletic programs are now worth a total of 51.2% billion, up 13% from 2024 based on CNBC's official college valuations list that is out today. The University of Texas at Austin tops the list valued at almost 1.5% billion, followed by the Ohio State, uh, Texas A&M, University of Georgia, and the University of Michigan.Joining us now are the folks behind the li ...

College sports valuations are surging, driven by bigger media deals, expanded playoffs, conference realignment. Among the factors changing the college landscape and driving record valuation, you've got name, image, and likeness rights known as NIL and a pro sports business model all taking shape. The top 75 athletic programs are now worth a total of 51.2% billion.That's up 24% from 2024, according to CNBC's official college valuations list, which is out today. This year's most valuable athletic program is t ...