Core Insights - The film industry is facing significant challenges despite the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema, with box office performance not meeting expectations [1] - Although "Nezha 2" has helped mitigate losses for many cinemas, the May Day box office was halved compared to last year, and the June box office for the summer season reached a ten-year low [1] - The rise of short videos and short dramas, along with technological advancements such as projection and large-screen televisions, are impacting the traditional cinema experience, leading to questions about the necessity of cinemas [1]