Core Insights - TikTok has rapidly become a global phenomenon in short video and live streaming, with its guilds playing an increasingly important role in the entertainment industry as it enters a critical phase of globalization and refined operations by 2025 [1] Market Development Trends - Global user base has surpassed 2 billion monthly active users, with emerging markets like Southeast Asia, the Middle East, and Latin America showing over 30% user growth, creating significant opportunities for TikTok guilds [3] - New content forms such as virtual hosts and AI interactive live streaming are emerging growth points, with some Nordic guilds generating over €200,000 in monthly tips through AI digital hosts [4] - The monetization model is evolving into a dual-driven approach combining e-commerce and tipping, with top guilds in the U.S. achieving over $1 million in monthly GMV through live commerce [5] Regional Advantages - The U.S. market has a high net worth user base, with a live commerce GMV target of $17.5 billion, and top guilds often exceed $1 million in monthly GMV [6] - The Middle East benefits from a strong "wealthy economy" and favorable policies, with local guilds enhancing payment convenience and achieving rapid growth [7] - Nordic guilds leverage a strong tech environment and user acceptance of new trends, with significant content exposure and innovative live streaming formats [9] Guild Operational Strategies - A focus on high-quality content and long-term operations is essential, shifting from mass signing of hosts to nurturing individual talents [11] - AI technology will play a crucial role in guild operations, enabling precise management of hosts and enhancing user engagement through intelligent recommendations [11] - Strengthening user community operations is vital for creating a long-term flow pool, utilizing platforms like TikTok, Discord, and Telegram to foster user interaction [11] - Compliance with TikTok's evolving policies is necessary to avoid risks and ensure sustainable growth [12]