Core Insights - EuroOptic, a specialist retailer in high-end optics and precision sporting gear, has launched a new ecommerce site utilizing the full portfolio of Commerce products, including BigCommerce, Feedonomics, and Makeswift [1][2] Group 1: Launch and Performance - EuroOptic experienced significant increases in sales, traffic, and orders, along with improved conversion rates after launching on BigCommerce [2] - The new site was designed to replace EuroOptic's custom on-premise ecommerce service, aiming to enhance B2C and B2B customer experiences while reducing development costs [2] Group 2: Technology and Architecture - The site was implemented by MoJo Active using a composable API-first approach based on BigCommerce's Catalyst storefront technology, featuring a headless architecture to address compliance and product catalog challenges [3][5] - EuroOptic's tech stack integrates Feedonomics for data management across various channels, enhancing advertising and marketplace performance [3][4] Group 3: Key Features and Innovations - The new ecommerce experience includes automated compliance, split-shipping, and intelligent promotions, showcasing the capabilities of a composable tech stack [5] - Custom checkout solutions were integrated for automated firearm compliance and payment processing, alongside an advanced shipping framework with multiple carriers and complex logistics [7] Group 4: Strategic Integrations and Future Growth - MoJo Active implemented a suite of tools within the BigCommerce ecosystem to support EuroOptic's regulated and non-regulated workflows, enhancing the overall shopper experience [8] - The successful delivery of the project highlights the flexibility of BigCommerce Catalyst and reinforces MoJo Active's leadership in architecting complex commerce ecosystems [8]