Core Message - Naturium launches its first brand campaign titled "Every One, Every Where, Every Day," aimed at promoting its mission of making skincare accessible to everyone [1][3]. Company Overview - Naturium was founded by Susan Yara in 2019 and focuses on delivering biocompatible, dermatologist-tested skincare products that blend natural botanicals with potent actives [6]. - The brand emphasizes clean, vegan, and cruelty-free products, certified by Leaping Bunny and PETA [6]. - Naturium was acquired by e.l.f. Beauty in 2023, expanding its reach and resources [6]. Campaign Details - The campaign is not a rebrand but a continuation of Naturium's mission, with founder Susan Yara actively involved in its creative direction [2][3]. - The campaign features seven influencers with a combined reach of over 8.7 million followers across social media platforms, promoting authentic engagement with the brand [4]. - The campaign will be promoted across various platforms including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest [5]. Unique Selling Proposition - Naturium's formulation philosophy is centered on creating clinically effective products that work with individual skin biology, setting it apart in the skincare market [3]. - The brand's commitment to consistency in skincare is highlighted as a key factor in building customer loyalty and community [2][3].