Consistent skincare

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Naturium Debuts First-Ever Pop-Up in Los Angeles, Bringing Biocompatible Skincare to Every One, Every Where, Every Day
Businesswire· 2025-10-03 04:01
Core Insights - Naturium launches its first-ever pop-up event, The Consistency Club on Tour, in Los Angeles, promoting its new brand campaign, "Every One, Every Where, Every Day" [1][2][3] Event Details - The Consistency Club on Tour is a three-day community-driven roadshow aimed at celebrating consistent skincare through immersive experiences [2][4] - The event features interactive stations, gamified touchpoints, and hands-on testing, allowing visitors to discover their ideal skincare regimen [4][6] - Tour dates include October 3 at The Brig, October 4 at Sportsman's Lodge, and October 5 at Melrose Farmer's Market [7] Brand Philosophy - Naturium emphasizes the importance of community and consistency in skincare, as articulated by founder Susan Yara [5][6] - The brand's philosophy is reflected in the event's design, which aims to create a fun and engaging environment for skincare education and connection [5][6] Product Highlights - The pop-up will spotlight Naturium's key products, including Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, and Multi-Peptide Advanced Serum [7] - Attendees will have access to personalized consultations for skin analysis and routine-building experiences [7] Company Background - Founded in 2019 by Susan Yara, Naturium focuses on biocompatible and dermatologist-tested skincare products that blend natural botanicals with potent actives [8] - The brand was acquired by e.l.f. Beauty in 2023 and is available online and in stores at Target and Ulta in the U.S. [8]
NATURIUM LAUNCHES FIRST-EVER BRAND CAMPAIGN CELEBRATING "EVERY ONE, EVERY WHERE, EVERY DAY"
Prnewswire· 2025-08-18 13:00
Core Message - Naturium launches its first brand campaign titled "Every One, Every Where, Every Day," aimed at promoting its mission of making skincare accessible to everyone [1][3]. Company Overview - Naturium was founded by Susan Yara in 2019 and focuses on delivering biocompatible, dermatologist-tested skincare products that blend natural botanicals with potent actives [6]. - The brand emphasizes clean, vegan, and cruelty-free products, certified by Leaping Bunny and PETA [6]. - Naturium was acquired by e.l.f. Beauty in 2023, expanding its reach and resources [6]. Campaign Details - The campaign is not a rebrand but a continuation of Naturium's mission, with founder Susan Yara actively involved in its creative direction [2][3]. - The campaign features seven influencers with a combined reach of over 8.7 million followers across social media platforms, promoting authentic engagement with the brand [4]. - The campaign will be promoted across various platforms including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest [5]. Unique Selling Proposition - Naturium's formulation philosophy is centered on creating clinically effective products that work with individual skin biology, setting it apart in the skincare market [3]. - The brand's commitment to consistency in skincare is highlighted as a key factor in building customer loyalty and community [2][3].