The results are in. McDonald's latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat... ...

Core Insights - The earnings season for retail stocks highlights the disparity in consumer spending between low/middle-income and high-income households due to the Federal Reserve's interest rate hikes [1][2] - Companies like Walmart are experiencing a trade-down effect, where higher-income consumers are opting for value-oriented retailers [2][3] Group 1: Costco Wholesale - Costco has shown strong performance with a total return of over 220% in the last five years, indicating robust stock appreciation and dividend reinvestment [4] - The company's business model relies on an annual membership fee, which provides stable revenue, and it recently raised this fee for the first time in seven years while maintaining a retention rate above 90% [5] - Costco's commitment to expanding its global footprint is expected to drive future revenue and earnings growth, justifying its premium valuation at over 54 times forward earnings [6] Group 2: Ross Stores - Ross Stores caters to budget-conscious consumers seeking value, especially during economic uncertainty, and has a strong performance with a total return of over 72% in the last five years [7][9] - The company anticipates some earnings pressure due to tariffs, as approximately 50% of its inventory is sourced from China, but it maintains solid fundamentals with strong traffic and comparable store sales growth [8] - Analysts have a consensus price target of $159.40 for Ross Stores, indicating that the stock may be fairly priced despite tariff challenges [9] Group 3: Investment Considerations - Both Costco and Ross Stores can coexist in a diversified investment portfolio due to their distinct business models and target consumers [10] - Costco is viewed as a growth stock with defensive characteristics, benefiting from higher-income households' spending [10][11] - Ross Stores represents a cyclical play in retail, appealing to value-oriented shoppers, which is expected to sustain strong traffic and comparable sales [12]