It's been mostly guesswork up until this point of how hard Trump's tariffs and other policies have influenced consumers. ...

Consumer Cybersecurity Threats - Cybersecurity breaches are projected to cost consumers approximately $15 billion in the current year [1] - By 2026, the distinction between reality and fake online content will become increasingly blurred, necessitating human verification for consumers [2][3] - The industry has blocked 140,000 AI-powered fake e-commerce websites targeting consumers' finances [4] - Attackers are leveraging AI, including generative AI, to enhance their reach and personalize attacks against consumers [7] - Stolen data from enterprise breaches is being used to create fake identities and trick consumers into divulging personal information [13] Enterprise Cybersecurity Challenges - Companies face a growing number of larger and more sophisticated cyberattacks [6] - These attacks systematically exploit vulnerabilities in AI supply chains and financial systems [6] - Identity is a key battleground for both consumers and businesses [6][7] - The cybersecurity landscape is dynamic, requiring comprehensive, end-to-end security solutions [9][10] Cybersecurity Platform Strategies - The cybersecurity industry is trending towards platform-based solutions to provide comprehensive protection [8][9] - Gen Digital focuses on providing a comprehensive defense for consumers' personal digital footprints across text, voice, and web [10][11] - The company uses AI to predict risks and assess data security for consumers [14]