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The Psychology of Why You Buy Things You Don’t Need | PETE SENA | TEDxHartford
TEDx Talks· 2025-12-19 16:34
Every single one of you in this room is a liar. Especially me. The biggest lie we tell, it happens every time you buy something you don't need.You tell yourself you're buying a thing, you're not. You're buying someone you want to be. The truth is, I've stolen from you, not your money, something even worse. I've stolen how you feel about yourself.For 20 years, I've been a professional manipulator. I've made millions of dollars making you feel like you're not good enough so I could sell you the cure. Today, I ...
How Does the Consumer Feel ahead of Black Friday?
Youtube· 2025-11-21 17:23
Consumer Sentiment - There is a cautious optimism among consumers, but some believe they are financially strained with limited pricing power for retailers [1][2] - The retail landscape is described as very promotional, with significant discounts being offered, indicating a competitive market [2][6] Retail Strategies - Discount retailers like TJ Maxx do not participate in Black Friday events, maintaining their pricing strategy without succumbing to widespread price cuts [3][4] - Retailers need a clear vision of their business model to succeed, as seen with Costco and TJ Maxx, which are recognized for their strong retail strategies [4][5] Pricing Dynamics - High prices persist in the market, and while some retailers maintain their pricing, the expectation for promotions can lead to long-term challenges [7][8] - Consumers are becoming savvy, often comparing prices online and expecting discounts, which can pressure retailers to adjust their pricing strategies [9][12] Future of Retail - The traditional department store model is under scrutiny, with many struggling to adapt to changing consumer behaviors and preferences [10][11] - There is speculation that physical stores may evolve into showrooms where consumers try products before purchasing online for better prices [15][16] Product Integrity - Owning and controlling product quality is emphasized as crucial for retailers, with examples like Costco's private label brand demonstrating success in this area [13][18] - The emotional connection consumers have with products and brands is highlighted as a significant factor in retail success [16][19]