Core Insights - iRobot Corp. is launching a new multi-platform marketing campaign featuring the tagline "Roomba. Made for This," starting June 16, 2025, across various premium streaming services [1][2]. Group 1: Marketing Campaign - The campaign is described as an acknowledgment of iRobot's legacy in innovative floor cleaning technology, emphasizing the effectiveness and fun of the Roomba [2]. - The creative for the campaign was developed by The Boathouse, showcasing the Roomba's performance in extreme cleaning conditions, including scenarios with children, a slime volcano, a dog, and a ketchup bottle [2][3]. Group 2: Product Innovations - Earlier in 2025, iRobot introduced a new range of technologically advanced Roomba vacuums and 2-in-1 vacuum and mop systems, featuring innovations such as debris-compacting systems and retractable dual-spinning mop pads [3]. - Additional new products are expected to be launched later in the year, indicating ongoing innovation in the product line [3]. Group 3: Company Overview - iRobot is a global leader in consumer robotics, having sold over 50 million robots since the introduction of the first Roomba in 2002 [4]. - The company focuses on creating robots and smart home devices that enhance home maintenance and promote healthier living environments [4].