Industry Overview - The beverage industry is considered to have favorable long-term growth prospects, driven by population growth and increased consumer spending [3] - Urbanization is a significant trend that is expected to continue influencing the industry positively [3] Company Positioning - The Coca-Cola Company operates in a competitive environment but has unique advantages that allow it to thrive despite challenges [2] - The company benefits from its ability to access a growing consumer base, which is expected to expand over time [3]