Core Insights - This year's Black Friday/Cyber Monday (BFCM) weekend set a record with a total transaction volume of $43 billion, representing a 27% increase compared to last year, while maintaining a 99.9999% uptime on the Adyen platform [1] Consumer Payment Trends - Flexibility at checkout is crucial, with 54% of consumers globally abandoning purchases if their preferred payment method is unavailable [2] - In-store purchases had an average basket size (ATV) that was 28% higher than online purchases during Black Friday 2025, with an overall ATV increase of 22% compared to a typical Friday [2] Global Market Trends - Black Friday's significance has expanded globally, with notable transaction volume increases in key international markets compared to typical Fridays [3] - Peak online shopping hours varied globally, with the US peak occurring at 12 p.m. on Black Friday, while contactless in-store transactions rose from 81% last year to 85% this year [3][4] Payment Method Insights - Digital wallets accounted for 33% of POS revenue during Black Friday, up from 21% last year, indicating a growing trend towards digital payment methods [4] - The volume of online payments made via Buy Now Pay Later (BNPL) increased by 43% compared to the previous month, matching last year's Black Friday levels [4] In-Store Shopping Behavior - Peak in-store shopping times showed little year-on-year change, with Saturday being the peak day in most markets, except for the US where the peak was on Black Friday [6] - The average refund rate for online retail purchases during Black Friday last year was significantly higher at 11.32% compared to the annual average of 8.33% [7]

Core Insights - Kurv has launched the Kurv Merchant App featuring a new Tap to Pay function for Android devices, following its rebranding from Electronic Merchant Systems [1][4] - The app is designed to provide flexible payment solutions for both physical and online businesses, allowing users to create custom QR codes, send payment links, and issue invoices quickly [2] - The Tap to Pay feature enables business owners to use their Android devices as point-of-sale systems without needing additional hardware, complementing the existing Tap to Pay feature on iPhone [3] Company Overview - Kurv serves a diverse clientele, including over 30,000 retail, omnichannel, and eCommerce customers in the US, providing services such as credit card processing, risk management, and sales software [4][5] - The company aims to modernize its brand identity and expand its merchant solutions, as stated by CEO Afshin Yazdian [4]

QR Code Evolution & Application - QR codes have evolved from extraordinary to ordinary due to innovation, scalability, problem-solving (contactless payments), and cultural inheritability [4][5][7][8] - QR codes are now widely used in ticketing, marketing, and various other applications [6] - The journey from extraordinary to ordinary consists of innovative technology, cheap scalability, serving a major problem, and cultural inheritability [7][8] Genifi's Solution: Digital Product Passports (DPPs) - Genifi focuses on providing enterprise SaaS solutions to consumer brands, addressing the need for trust and transparency in packaging [11][12] - Genifi innovates QR codes into hyperlinks, creating Digital Product Passports (DPPs) for product tracking and authentication [12][13] - DPPs provide origin, material traceability, process traceability, and post-purchase care information [15] - Genifi is working with brands to solve anti-counterfeiting, warranty activation, and retail loyalty challenges using DPPs [16][17][18][20] Addressing Counterfeiting & Enhancing Authenticity - Genifi's "genuine mark" aims to combat counterfeiting by providing authentic QR codes that consumers can scan to verify product genuineness [21] - Genifi adds layers to the supply chain, benefiting brands and consumers by solving retail loyalty and traceability challenges [22][23] - Genifi is developing unclonable QR codes by combining them with digital fingerprints to prevent copying and ensure product authenticity [24][25] Market Focus - Consumer Packaged Goods (CPG) constitute one-third of the Indian economy, highlighting the importance of regulated and trustworthy packaging [11] - There is a significant challenge in the CPG supply chain across India, particularly concerning the role of retailers [18][19]