Premier payments platform Kurv has rolled out its Kurv Merchant App, which includes a new Tap to Pay feature for Android devices. The launch comes after the company’s recent rebranding, previously known as Electronic Merchant Systems. Kurv Merchant App is designed to enable business owners to accept payments immediately, access campaign and account details, and connect with round-the-clock US-based support. According to the company, the app aims to provide flexible solutions suitable for both physical a ...

QR Code Evolution & Application - QR codes have evolved from extraordinary to ordinary due to innovation, scalability, problem-solving (contactless payments), and cultural inheritability [4][5][7][8] - QR codes are now widely used in ticketing, marketing, and various other applications [6] - The journey from extraordinary to ordinary consists of innovative technology, cheap scalability, serving a major problem, and cultural inheritability [7][8] Genifi's Solution: Digital Product Passports (DPPs) - Genifi focuses on providing enterprise SaaS solutions to consumer brands, addressing the need for trust and transparency in packaging [11][12] - Genifi innovates QR codes into hyperlinks, creating Digital Product Passports (DPPs) for product tracking and authentication [12][13] - DPPs provide origin, material traceability, process traceability, and post-purchase care information [15] - Genifi is working with brands to solve anti-counterfeiting, warranty activation, and retail loyalty challenges using DPPs [16][17][18][20] Addressing Counterfeiting & Enhancing Authenticity - Genifi's "genuine mark" aims to combat counterfeiting by providing authentic QR codes that consumers can scan to verify product genuineness [21] - Genifi adds layers to the supply chain, benefiting brands and consumers by solving retail loyalty and traceability challenges [22][23] - Genifi is developing unclonable QR codes by combining them with digital fingerprints to prevent copying and ensure product authenticity [24][25] Market Focus - Consumer Packaged Goods (CPG) constitute one-third of the Indian economy, highlighting the importance of regulated and trustworthy packaging [11] - There is a significant challenge in the CPG supply chain across India, particularly concerning the role of retailers [18][19]