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Hindi TV channels look beyond soaps as ‘reality’ sinks in
The Economic Times· 2026-01-24 10:45
Broadcasters are also rethinking scheduling strategies, experimenting with reality shows on weekdays and breaking away from the traditional model of fiction-led weekdays and non-fiction weekends.Also Read: Reality shows could be the ones to watch out for in New YearIndustry executives say reality formats deliver more gender-balanced audiences and travel better across television and digital platforms. This allows for stronger brand integrations and wider overall reach.Live Events"While non-fiction shows app ...