Conversational Commerce
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Can OpenAI-led Conversational Commerce Drive TGT's Next Growth Wave?
ZACKS· 2025-12-29 18:21
Core Insights - OpenAI is becoming a significant asset in Target Corporation's (TGT) digital transformation, focusing on conversational commerce to boost growth [1] - TGT reported a 2.4% growth in digital comparable sales and over 35% growth in same-day services in Q3 fiscal 2025, indicating a shift towards more intuitive and digitally assisted shopping experiences [1] Digital Commerce Strategy - The initiative allows customers to shop through natural-language conversations, receiving tailored recommendations without navigating menus [2] - This AI-driven method aims to create a personalized in-store experience while simplifying the digital shopping journey from discovery to checkout [2] Fulfillment and Operational Integration - The partnership with OpenAI will integrate with TGT's fulfillment system, enabling multi-item purchases and options like Drive Up or pickup within a chat interface [3] - TGT offers two-day delivery to 99% of U.S. households and next-day delivery to over half the country, positioning it well to meet conversational demand at scale [3] AI-Driven Internal Operations - TGT's internal operations are supported by AI tools like Target Trend Brain, which help identify trends and test consumer responses, leading to improved on-shelf availability for key items by over 150 basis points year-over-year [4] Market Position and Future Outlook - Despite challenges in discretionary spending, OpenAI-led conversational commerce could serve as a new demand engine for TGT, potentially enhancing its digital growth trajectory into 2026 [5] - TGT's stock has increased by 0.9% over the past six months, compared to the industry's growth of 2.8% [10] Financial Metrics - TGT's forward 12-month price-to-earnings ratio is 12.95, significantly lower than the industry's average of 29.92, indicating a lower valuation [12] - The Zacks Consensus Estimate for TGT's fiscal 2025 earnings suggests a year-over-year decline of 17.7%, while fiscal 2026 estimates indicate a growth of 6% [13]
Can ChatGPT-Powered Shopping Drive Target's Next Digital Push?
ZACKS· 2025-11-24 16:10
Core Insights - Target Corporation (TGT) is significantly enhancing its use of generative AI to improve digital engagement and drive growth, with digital comparable sales increasing by 2.4% and same-day services rising over 35% in Q3 of fiscal 2025 [1][9]. Group 1: AI Innovations - The introduction of Target's Gen-AI Gift Finder aims to provide personalized product suggestions by interpreting natural-language queries, enhancing customer engagement during the shopping experience [2]. - Target is integrating with ChatGPT to facilitate conversational commerce, allowing customers to receive personalized recommendations and complete purchases seamlessly, with a fulfillment network that covers 99% of U.S. households for two-day shipping [3]. Group 2: AI Infrastructure and Performance - Target's AI infrastructure includes tools like Trend Brain and synthetic audiences, which help identify trends and improve in-stock rates by over 150 basis points for the top 5,000 items, enhancing the overall digital shopping experience [4]. - Early indicators show promising growth in Target Plus marketplace GMV and Roundel ad sales, suggesting that AI-driven shopping experiences are effective, with nearly 50% growth in GMV and mid-teens growth in ad sales [5]. Group 3: Financial Performance and Valuation - TGT stock has decreased by 35.2% year-to-date, contrasting with the industry's growth of 4.1% [8]. - The forward 12-month price-to-earnings ratio for TGT is 11.43, significantly lower than the industry average of 29.77, indicating a lower valuation [11]. - The Zacks Consensus Estimate predicts a 17.6% decline in TGT's fiscal 2025 earnings, followed by a projected growth of 6.2% in fiscal 2026, with recent earnings estimates being revised downward [12].
How Generative AI Could Change Shopping Forever — With Rubail Birwadker
Alex Kantrowitz· 2025-11-20 17:30
Conversational Commerce & AI - Conversational commerce, facilitated by generative AI, is poised to become a significant channel for transactions, complementing existing online and physical commerce [3][4][9] - Visa views the agentic era as the next evolution of commerce, emphasizing autonomy and personalization through better data and improved user identification [5][6] - The key to success lies in personalization and context, leveraging LLMs to understand user preferences and connect them to the outside world [13][14] - Visa is focused on ensuring that Visa cards work seamlessly within these new platforms, regardless of what consumers are buying, from whom, and where [30] - Visa is exploring how personalization, with consumer consent, can enhance the discovery process by leveraging spending preferences to provide more relevant recommendations [31][36][37] Security & Fraud Prevention - Visa is prioritizing security in agentic commerce by implementing high authentication measures, biometric authentication, and payment instructions to minimize fraud [45][47][48] - Visa is developing the Trusted Agent Protocol to differentiate between good and bad bots in the e-commerce infrastructure, enabling merchants to provide better experiences to legitimate agents [57][59][60] - Visa is actively monitoring agentic transactions to identify patterns and behaviors, allowing for continuous improvement in fraud prevention and dispute resolution [48][49][51] Market Trends & Future Outlook - Visa has observed a 1,200% increase in agentic traffic to merchant websites, which has further quadrupled in the last 5 months, indicating growing consumer interest [67] - Visa anticipates statistically relevant data on agentic commerce within approximately 6 months, which will provide insights into adoption rates and inform product development [53] - Visa believes agentic commerce will be transformative for the payments industry, driven by increased traffic and the conversion of discovery into actual purchases [66][69]
Rezolve Ai Launches Visual Search, Replacing Keyword Search with Conversational Commerce
Globenewswire· 2025-09-11 12:00
Core Insights - Rezolve Ai has launched a Visual Search capability that allows consumers to use their phone cameras to search a retailer's catalog instantly, enhancing the shopping experience [1][3] - The company emphasizes the shift from traditional keyword searches to Conversational Commerce, enabling a more intuitive and engaging shopping process [2][3] Technology and Features - Visual Search utilizes proprietary AI models to provide precise matches and faster results compared to traditional search methods [3][7] - The system supports various input methods, including pointing a camera at an object, uploading photos, or using screenshots to find matching items [7] - It integrates with Brain Commerce and Brain Checkout, facilitating personalized recommendations and streamlined checkout processes [7] Competitive Advantages - Rezolve owns its foundational large language model (LLM) and computer vision technology, reducing reliance on external models [7] - The company has proprietary patents aimed at ensuring reliable and explainable search results, minimizing errors in product retrieval [7] - The platform is designed for large retail catalogs, allowing for quick updates and real-time inventory visibility [7] Retail Applications - The Visual Search feature can be used in various retail scenarios, such as finding products seen on social media or assisting in-store associates with stock inquiries [7] - Enhanced data classification benefits merchants by improving product discovery and optimizing merchandising through auto-tagging and enriched metadata [7][8]