Core Insights - Corporate clients, primarily small and medium enterprises, represent 10% to 15% of assets under custody on Mercado Bitcoin, Brazil's largest crypto exchange, focusing on holding rather than trading their bitcoin holdings [1] - The trend of adopting bitcoin as a corporate treasury asset has been influenced by companies like Strategy (MSTR), which holds 639,835 BTC, making it the largest corporate holder globally [2] - Brazilian companies are using bitcoin and stablecoins for conservative cash management, rather than for speculative purposes [4] Industry Trends - Brazil ranks fifth in the Global Crypto Adoption Index, yet only one publicly-traded company, Méliuz, currently holds BTC, with OranjeBTC set to become the largest publicly traded corporate holder with $400 million in its treasury [3] - The increase in institutional activity is contributing to reduced overall volatility in crypto markets, making bitcoin more attractive for corporate treasurers [5] - The enterprise segment in Brazil is still in the early stages of crypto adoption, with larger financial players yet to engage significantly [5]

nasdaq-listed pharma company puts $9.5m into sol treasurysame week another firm adds 110k sol ($18m) to holdingsthey're not buying spot. using syrupusdc w/ 77% btc collateral backingthis isn't defi summer. it's corporate treasuries learning to swim ...

Core Insights - Prenetics Global Limited has become the first healthcare company to establish a Bitcoin treasury, completing a $20 million purchase of 187.42 BTC at an average price of $106,712 per Bitcoin [2][17] - The company aims to significantly increase its Bitcoin holdings and become one of the largest corporate Bitcoin holders in the healthcare sector, inspired by strategies from MicroStrategy and Metaplanet [1][3][8] - Prenetics has appointed Andy Cheung, former COO of OKEx, to its Board of Directors to provide strategic oversight for its Bitcoin treasury initiative [3][5] Financial Strategy - Prenetics has a strengthened balance sheet with over $117 million in total liquidity, including approximately $66 million in cash reserves and a debt-free balance sheet [15] - The Board has approved a majority allocation of its balance sheet to Bitcoin, demonstrating a strong commitment to digital asset adoption [9] - The company is actively discussing partnerships with leading financial institutions to develop a long-term Bitcoin acquisition plan [10] Operational Integration - Prenetics plans to accept cryptocurrency payments across its direct-to-consumer platforms, creating a seamless Bitcoin ecosystem from treasury to operations [11] - The company is implementing sophisticated alpha-generating strategies to maximize returns on its Bitcoin holdings, including yield generation and strategic lending [10] Business Growth - Prenetics has increased its full-year 2025 revenue guidance to $80-100 million, indicating confidence in its core business trajectory [12] - The company has achieved significant growth with over 55,000 customers and a 91% subscription rate across its health brands [14] Leadership and Expertise - The strategic appointment of industry leaders like Andy Cheung and Tracy Hoyos Lopez enhances Prenetics' credibility and operational guidance in the crypto space [5][13] - The company is leveraging the expertise of its advisory team to navigate the complexities of corporate Bitcoin adoption and to architect the future intersection of healthcare and digital assets [7][8]

Company Overview - Semler Scientific, Inc. is a publicly traded company that has adopted Bitcoin as its primary treasury reserve asset and is one of the leading corporate holders of Bitcoin [5] - In May 2024, Semler Scientific became the second U.S. publicly traded company to adopt a Bitcoin treasury strategy, intending to strategically accumulate Bitcoin using proceeds from equity and debt financings, as well as cash flows from operations [5] - The company is also a pioneer in developing and marketing technology products and services for evaluating and treating chronic diseases, with its flagship product, QuantaFlo®, being a rapid point-of-care test for cardiovascular diseases [5] Leadership Changes - Natalie Brunell has been appointed to the board of directors, reflecting Semler Scientific's commitment to its Bitcoin treasury strategy and strengthening its leadership within the Bitcoin community [1][2] - Eric Semler, chairman of Semler Scientific, emphasized that Brunell's insights will be instrumental in pursuing the company's Bitcoin treasury strategy and delivering long-term value to stockholders [2] Natalie Brunell's Background - Natalie Brunell is recognized as a top-rated podcast host and influential educator in the Bitcoin space, hosting the leading Bitcoin podcast 'Coin Stories' [3] - She has a background as an award-winning TV journalist and investigative reporter, holding a regional news Emmy for breaking news coverage and has experience as an adjunct professor [4]