In this articleMC-FRA view of a Sephora beauty product store on May 30, 2025 in Sherman Oaks, California. Justin Sullivan | Getty ImagesItalian regulators are looking to clamp down on the tween skincare obsession and are investigating the LVMH-owned cosmetic brands Sephora and Benefit over an "insidious" marketing campaign to children. The Italian Competition Authority (AGCM) said Friday that it has launched investigations into the two cosmetic brands centred on "unfair commercial practices," which saw chil ...