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Fashion resellers use high-tech tools to combat luxury handbag dupes
NBC Newsยท 2025-07-31 05:18
Luxury brands have been around for decades, and so have the cheap plasticky copycats sold for a fraction of the price. These so-called super fakes have brands and businesses scrambling to ramp up authentication standards. Luxury reseller The Real Real pulled 7,000 counterfeit handbags off the market last year alone.Subtle differences made much more evident with the help of The Real Real's newest edition, our very state-of-the-art X-ray machine. As technology takes on a larger role in backing up even the tra ...