Credit card perk wars
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Amex’s Platinum overhaul intensifies the credit card perk wars
Yahoo Finance· 2025-09-19 10:00
Economic Overview - The US economy is primarily supported by affluent consumers, with a significant disparity in spending habits between the wealthiest and the majority of the population, who are struggling to keep up with inflation [1] - The spending habits of the top 10% of income earners account for nearly half of all consumer spending, highlighting the economic divide [5] Credit Card Market Dynamics - American Express (Amex) has introduced a revamped Platinum credit card with enhanced travel and dining benefits, raising the annual fee to $895, reflecting a trend towards luxury credit offerings [4][7] - The competition among credit card companies is intensifying, with Amex and JPMorgan Chase both enhancing their luxury cards and increasing fees, indicating a focus on affluent customers [5][7] Consumer Behavior and Spending - The luxury credit card market is characterized by high annual fees and significant spending potential, with some cardholders able to extract up to $3,500 in value from their cards [5] - Despite the high costs, the demand for luxury credit cards remains strong, driven by consumers seeking status symbols and premium benefits [8]