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'Potentially fatal': Crisis experts warn Intel not to stay silent after Trump calls on its CEO to resign
Business Insiderยท 2025-08-07 20:15
Core Viewpoint - The situation surrounding Intel CEO Lip-Bu Tan has escalated following President Trump's call for his resignation due to concerns over Tan's reported holdings in Chinese companies, which has led to a decline in Intel's stock price [1][7]. Group 1: Company Response Strategies - Intel has not yet issued a public statement regarding Trump's call for Tan's resignation, which could risk the crisis escalating if not addressed promptly [2][3]. - Experts suggest that Intel should move swiftly to communicate its position to various stakeholders, including investors, customers, and employees, to mitigate potential fallout [3][11]. - A coordinated response team should be formed, including legal, government affairs, and PR departments, to ensure that the company supports Tan and addresses any national security concerns related to his investments [11][12]. Group 2: Communication Tactics - It is crucial for Intel to decide whether to stand behind Tan and to clearly communicate this decision to the public [8][9]. - The company should consider having Tan or a strong surrogate represent Intel in media engagements to reinforce its message [9][10]. - Experts recommend creating an "offramp" by engaging with influential figures around Trump to position Intel as an ally rather than an adversary, potentially appealing to Trump's transactional nature [13][14].