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Cracker Barrel’s logo controversy was driven by bots: What operators should learn from this
Yahoo Finance· 2025-10-08 16:19
You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. As Cracker Barrel continues to deal with the backlash against its (now mostly walked-back) modern rebranding that rocked social media for weeks, new data has come to light. According to research obtained by the Wall Street Journal from PeakMetrics, 44.5% of X posts about Cracker Barrel on Aug. 20 (when the new logo began to go viral), were posted by “bots or likely bots,” rising to 49% at the peak of the controversy. Tha ...