Core Insights - Visa and fintech DealMe have launched NanuPay, enabling Vietnamese Visa credit cardholders to select installment plans while shopping abroad, starting in South Korea [1][2] - The service aims to simplify international spending for Vietnamese consumers, supporting the country's digital transformation and promoting cashless transactions [2][4] Company Overview - Visa is a leader in digital payments, facilitating transactions globally and focusing on innovative, secure payment solutions [9] - DealMe, established in 2022, focuses on cross-border installment payments and has partnered with Lotte Card to enhance its service offerings [10][11] Market Context - The launch of NanuPay coincides with increasing travel and commerce between Vietnam and South Korea, making it a relevant solution for Vietnamese consumers [2] - Vietnamese consumers, particularly Gen Z and Millennials, show a strong intent for big-ticket purchases, especially in healthcare and travel, making NanuPay's offerings particularly appealing [3][6] Service Features - NanuPay allows eligible Techcombank and Sacombank cardholders to choose interest-free installment plans at checkout without needing additional apps or new cards [1][2] - The pilot program will be available at select duty-free stores and medical tourism providers in Seoul and Gangnam, with plans for future expansion to other global markets [2][5] Strategic Goals - Visa aims to enhance cross-border payment flexibility and security, aligning with Vietnam's ambition for a cashless economy and sustainable economic growth [4][6] - DealMe emphasizes reducing operational burdens for merchants while expanding its coverage to improve convenience for international visitors [5]