Workflow
Cross - platform property
icon
Search documents
SPNI banks on Wheel of Fortune India to reinforce primetime strategy, monetisation push
The Economic Timesยท 2025-12-19 07:29
SynopsisSony Pictures Networks India is launching the Indian version of Wheel of Fortune. Actor Akshay Kumar will host the show. This launch aims to boost the network's prime-time programming. It will also create a cross-platform property for broadcast and digital. The show is designed for brand integration and viewer participation. It is positioned as a key advertising property for 2026. ...