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Crypto Makes Christmas Wish Lists As Inflation Forces Americans To Rethink Holiday Spending
Benzinga· 2025-12-25 20:46
Core Insights - American consumers are increasingly interested in receiving cryptocurrency as Christmas gifts, reflecting a shift in consumer behavior amid rising inflation [1][5] - Despite inflation pressures, the desire for digital assets as gifts is growing, particularly among younger demographics [3][4] Consumer Behavior - 28% of Americans would be excited to receive crypto as a holiday gift, with this figure rising to 45% among Gen Z, indicating a strong preference for flexible and digital-first assets [3] - 47% of US shoppers are utilizing AI tools for holiday purchases, focusing on optimization rather than excess spending [3] Demographic Trends - Younger shoppers, especially Gen Z, show higher adoption rates of crypto payments, digital wallets, and biometric authentication compared to other age groups [4] - The trend suggests that crypto gifting is not replacing essential purchases but is instead taking the place of traditional discretionary items [4] Cultural Shift - The acceptance of cryptocurrency as a gift signifies a cultural normalization rather than mere speculative interest, potentially influencing future gifting and holiday spending patterns [5] - The growing comfort with digital assets among younger consumers may shape future consumer spending and investment habits [6]