[Applause] I am a child of migrant parents who came from Greece. My parents used to work in the factories and now we own the factories. My um parents came here with absolutely nothing and my daughter and son have everything. Everything. There's nothing that they need or that they want. I my generation was born here. We were the first ones in between first ones born here, right? And we grew up with stories of struggle and poverty and hard work. And now we're bringing up lives that are telling us stories abou ...

2014, Germany wins the World Cup and this six-year-old boy leaves the US after three exciting years. I remember him proudly telling his teacher and classmates that his new country were football world champions. In fact, this boy was me and my new country, Germany, was actually the country that I was born in.And this was a piece of my farewell cake. But this piece of cake was no piece of cake at all. It starts the journey of a third culture kid who at 15 has already lived on four different continents.Making ...

[Music] Good afternoon everyone. I'm and you or you can call me Kira and I come from the Mongol ethnic group in the hotel. Today I want to share with you a story about how three languages Mongolia, Chinese and English have shaped my identity, my life and my worldview.Growing up, I never thought of language as merely true to for communication. For me, each language is a doorway to a different world, a unique way of thinking and a distinct way of being. These three languages does not only define my cultural e ...

For years, I tried to escape, to fly away. This is my flag because I am Korean. The tu and this has been what I've been trying to run away from.Or maybe not exactly. More on that in a bit. For the past five years, I worked five different jobs, traveled to 10 countries, worked with four immigration lawyers, entered the visa lottery two times, and packed more suitcases than I can count.Almost nothing in my life lasted for more than a year. But there was one thing I stayed consistent about. My desire to work w ...

Core Insights - The craft beer market is emerging as a differentiated consumption segment, driven by unique flavors, diverse product positioning, and cultural attributes [1] Group 1: Consumer Demographics - The primary consumer group for craft beer consists of young individuals aged 25-35, accounting for over 60% of the market [1] - Female consumers represent approximately 35% of the craft beer market, showing a significant increase compared to traditional beer demographics [1] Group 2: Consumer Motivations and Preferences - Key drivers for consumers choosing craft beer include quality pursuit, cultural identity, and situational adaptability [2] Group 3: Regional and Consumption Levels - First-tier and new first-tier cities contribute over 70% of the craft beer market share, with cities like Beijing, Shanghai, Guangzhou, and Shenzhen leading due to high consumer spending power and mature bar culture [4] - The average price per craft beer is concentrated in the range of 30-80 yuan, which is 3-5 times higher than industrial beer, targeting households with monthly incomes generally above 15,000 yuan [4] Group 4: Consumer Segmentation - Quality-oriented consumers (approximately 45%) focus on raw materials and unique taste, favoring styles like IPA and Stout [5] - Social experience-oriented consumers (about 30%) engage in craft beer culture through events and social media [5] - Health-conscious consumers (25%) prefer low-alcohol and additive-free options, emphasizing casual drinking scenarios [5] Group 5: Brand Loyalty and Consumer Behavior - Craft beer consumers exhibit clear segmentation: seasoned enthusiasts (15%) favor niche brands with high repurchase rates of 80%, trend followers (50%) are influenced by social media, and entry-level users (35%) are open to promotions and experiences [7] - Overall brand loyalty in craft beer is lower than in traditional beer, leading to a market characterized by continuous innovation [7] Group 6: Future Trends and Potential - The entry of Generation Z (born 1995-2009) into the beverage market is expected to drive demand for low-sugar, low-calorie, and gluten-free options, alongside the rise of domestic craft brands [9] - There is a significant growth in demand for home consumption scenarios and gift packaging, with an anticipated annual compound growth rate of 12% in craft beer consumer base over the next five years [9] Conclusion - The craft beer market is characterized by a younger, quality-focused, and segmented consumer base, with evolving demands that extend beyond taste to cultural recognition and social value [10]