Core Viewpoint - The article discusses the evolution of financial museums in China, emphasizing the shift from traditional object display to concept dissemination, highlighting the innovative "Museum 2.0" model that integrates public welfare, education, and digitalization [1][3]. Innovative Model: From "Object Display" to "Concept Dissemination" - Financial museums have transitioned from a focus on physical collections to a model centered on the dissemination of financial concepts, addressing the urgent social need for financial education [3][6]. - The establishment of 13 themed financial museums across major cities in China, including Beijing, Shanghai, and Hong Kong, showcases various aspects of the financial ecosystem, filling a gap in the domestic market [3][4]. Digitalization and Cross-Industry Integration - Financial museums are adopting a dual operation model of "physical + digital," utilizing online platforms and virtual environments to extend their reach and enhance visitor engagement [7]. - The Wuhan Financial Museum's online opening in March 2020 attracted 7 million visitors in a single day, demonstrating the potential of digital engagement [7]. Public Welfare Operation Model - The financial museums operate on a "free admission, market operation" principle, collaborating with government and financial institutions for funding and support [8]. - Revenue is generated through various activities, including themed forums, training, and merchandise sales, ensuring sustainability without heavy reliance on government funding [8]. Social Impact: Financial Enlightenment and Urban Cultural Reconstruction - The museums have hosted over 50 special exhibitions, attracting more than 8 million visitors, and have engaged in community outreach to promote financial literacy [9]. - The integration of financial education into local culture has positioned these museums as cultural landmarks, contributing to urban identity and economic development [10]. International Influence: Global Expression of Chinese Financial Culture - The establishment of the International Federation of Financial Museums (IFFM) has enhanced the global presence of Chinese financial culture, with participation from over 30 countries [11]. - Collaborative exhibitions with international institutions have helped to reshape perceptions of Chinese finance on the global stage [11]. Sustainable Development Practice: DSR Model - The DSR model (Driving Force-State-Response) is utilized to analyze the evolution of financial museums, focusing on audience needs and technological advancements as driving forces [12][13]. - Continuous assessment of current challenges and the implementation of innovative strategies are essential for the museums' growth and relevance in the digital age [14][15].