Group 1: Core Competencies - The company's core competitive advantage lies in its differentiated brand philosophy centered around the concept of "true love" [2][3] - The ability to translate emotional concepts like "love" into internet language enhances the company's brand resonance [3] - The company employs a customized light-asset business model and has mature experience in DTC (Direct-to-Consumer) management, positioning it well for international expansion [3] Group 2: Market Potential and Strategy - The company aims to establish the DR brand as a global brand, with plans to expand its presence in various countries and regions [3] - The strategy involves two key steps: defining brand positioning in the gold jewelry category and leveraging internet communication capabilities [3][4] - The Chinese wedding market, with a population base ten times that of Japan, presents significant growth potential despite concerns about declining marriage rates [5] Group 3: Operational Improvements - Post-upgrade adjustments in store channels have led to a noticeable upward trend in the company's main business [5][6] - The company has made substantial improvements in internal operations, enhancing store management and customer experience [6] - Increased focus on social responsibility and customer satisfaction is evident, with initiatives like supporting proposal ceremonies during key events [6] Group 4: Sales Performance and Future Focus - The company's sales performance in Q1 2025 aligns with expectations, showing a gradual improvement despite short-term impacts from U.S. tariff policies [7] - The company plans to separate brand building from retail operations, increasing investment in brand development while navigating tax-related challenges in the U.S. market [7] - Domestic market performance is stabilizing, with promotional activities enhancing brand recognition and customer engagement [8] Group 5: E-commerce Insights - The average transaction value in the company's official online store has slightly increased due to higher contributions from overseas sales [9][10] - However, the overall online gross margin has declined by 3.62% year-on-year, primarily due to a shift in product sales mix towards lower-margin gold products [10]