After several years of upward momentum, some analysts are growing concerned about Ugg and Hoka parent company Deckers Brands after its latest earnings report on Thursday. One of those voices is Tom Nikic, senior analyst at Needham, who said the Goleta, Calif.-based company is “poised” for negative reaction by investors despite a second quarter 2026 revenue beat. More from WWD And he isn’t wrong. On Friday, shares for Deckers Brands closed for the day down over 15 percent to $86.94 a share. “The issues l ...