Core Viewpoint - The dairy industry is experiencing a paradox where companies are launching new products despite facing significant losses due to declining raw milk prices and overall market challenges. This trend indicates a potential shift towards innovation and self-rescue among dairy brands [5][6][7]. Group 1: Market Dynamics - Over 80% of dairy companies are currently operating at a loss, yet there has been a surge in new product launches, with 17 companies introducing 31 new products in the last two months [6][7]. - The domestic dairy product market is expected to see an increase in new SKU numbers for key categories like ambient milk, low-temperature yogurt, and cheese, indicating a rapid pace of innovation [6][7]. Group 2: Reasons for New Product Launches - The primary reason for the introduction of new products is the poor sales performance of existing products, prompting brands to seek new market segments and consumer groups [10][11]. - The dairy industry is facing a supply-demand imbalance, with a projected 30% increase in dairy production in 2024, while consumption is only expected to grow by 3% [12]. Group 3: Pricing and Market Strategy - Dairy companies are launching new products at higher price points to maintain profit margins, as many new items exceed the average market prices of 10 yuan per liter for ambient milk and 20 yuan per liter for yogurt [13]. - There is a notable shift towards low-temperature dairy products, which now account for 60% of new launches, reflecting changing consumer preferences for fresher, healthier options [15][16]. Group 4: Target Consumer Segments - The silver-haired population and the trend of "snackification" represent significant opportunities for dairy innovation, addressing health needs and emotional value [17][18]. - The silver-haired demographic, despite being large, has low dairy consumption due to dietary habits and lactose intolerance, presenting a challenge for brands to meet their nutritional needs [18][19]. Group 5: Innovation and Marketing Strategies - Successful dairy products are increasingly driven by flavor and fun rather than just nutrition, with brands leveraging social media for marketing [20][21]. - Innovative product forms, such as the cross-category "frozen yogurt" from Jianai, exemplify how brands can extend shelf life and enhance consumer engagement through unique packaging and consumption experiences [21][22]. Group 6: Industry Outlook - The dairy sector is at a critical juncture requiring structural changes to avoid homogenization and enhance product value [24]. - Companies must focus on creating unique value propositions, whether through technological advantages or deep market understanding, to thrive in a competitive landscape [25].