SUBSCRIBE | FastCo Works advertisement BYÂ Jennifer Mattson Listen to this ArticleMore info 0:00 / 0:00 LOGIN Amazon did not admit to or deny the FTC's allegations about misleading customers in the settlement, and told Fast Company in a statement: "We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world.†Amazon also said it will "move forward and focus on i ...

Core Points - Amazon has agreed to a $2.5 billion settlement with the FTC over allegations of deceptive Prime subscription practices [1][2][3] - The settlement includes a $1 billion civil penalty and $1.5 billion in refunds to approximately 35 million affected consumers [1][3] - Amazon is required to implement clearer subscription processes and cancellation methods to prevent future deceptive practices [3][4] Settlement Details - The settlement is one of the largest in FTC history, second only to Facebook's $5 billion settlement in 2019 [4] - Amazon must provide a clear option for customers to decline Prime enrollment and disclose subscription costs, billing dates, and cancellation procedures [3][4] - The company is also mandated to simplify the cancellation process, using the same method as the enrollment process [3] Ongoing Legal Challenges - Amazon is still facing another federal lawsuit from the FTC regarding allegations of anti-competitive practices [5]