Core Insights - The adoption of AI in holiday shopping is increasing, with 54% of consumers planning to use AI tools for the upcoming season, although this is a slight decrease from previous expectations [3] - A significant portion of consumers (46%) prefer a personal touch in their shopping experience, indicating a desire for human connection in gifting [4] - Younger demographics, particularly Gen Z and millennials, are more inclined to use AI compared to older generations like Gen X and baby boomers [6][7] Consumer Behavior - The primary use cases for AI among consumers include seeking product reviews, price comparisons, tracking deals, and generating gift ideas [3] - Trust issues and lack of knowledge about AI tools are significant barriers for those who choose not to use AI [4] - The desire for personalization in gifting is a key reason why some consumers are hesitant to fully embrace AI [4][7] Demographic Trends - Younger consumers show a higher affinity for adopting AI technologies, while older generations exhibit more reluctance [6][7] - The trend of preferring human interaction over AI is observed even among younger users, highlighting a complex relationship with technology [7]