Digital Advertising Monopoly
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Google willing to share digital ad data with publishers to address monopoly, executive testifies
New York Postยท 2025-09-30 22:08
Core Viewpoint - Google is willing to provide more advertising data to publishers to address concerns regarding its monopoly in digital advertising technology, as stated by a top executive during an antitrust trial [1][2]. Group 1: Google's Response to Antitrust Concerns - Glenn Berntson, an engineering director for Google Ad Manager, acknowledged the potential for sharing detailed insights with publishers to enhance transparency in the ad auction process [2][4]. - The Department of Justice (DOJ) has proposed that Google should sell its key ad exchange, AdX, to restore fair competition, which Google is trying to avoid by offering alternative solutions [2][9]. - Google executives have indicated that rather than a forced breakup, they are considering making their tools more user-friendly and compatible with third-party tools [9][13]. Group 2: Legal Proceedings and Implications - US District Judge Leonie Brinkema ruled in April that Google violated the Sherman Act by dominating both the online publisher ad server market and the ad-exchange market [3][10]. - The trial's remedy phase is expected to conclude soon, with Google planning to appeal the ruling that it holds a monopoly in digital advertising [7][11]. - Internal discussions within Google about the feasibility of selling part of its ad business occurred as recently as last year, indicating the seriousness of the situation [11].