Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.Glenn Berntson, an engineering director for Google Ad Manager, acknowledged the potential remedy during the second week of a high-stakes antitrust trial in Virginia federal court. He was called as a witness by Google’s defense lawyers.Providing “publishers with these detailed insights, I think, is a good idea,” ...

一、拉锯战 9月22日，谷歌广告垄断案进入到所谓的"补救阶段"，这次庭审请来的证人横跨整个产业链主审法官还是Leonie Brinkema。几个月前，她已经裁定谷歌在 数字广告市场存在垄断。 解释一下"补救阶段"，就是在认定违法之后，法院要给市场一个修复方案。在司法部（DOJ）和谷歌分别提交各自的不就方案之后，最终的裁量权落在主 审法官Brinkema手里。 根据digiday的报道和分析，接下来，法官需要在几个关键问题上做出决定： 第一，如何让市场真正摆脱反竞争行为。 这意味着不仅要纠正谷歌过去的做法，还要确保未来的广告交易不再被捆绑、倾斜或人为设置障碍。 第二，是否要对谷歌的核心资产动刀。 最核心的问题是 AdX（广告交易平台）和 DFP（出版商广告服务器），这两块业务被司法部认定为垄断的支点。 是彻底拆解，还是通过开放接口、修改规则来"削权"，将决定未来行业的格局。 当年的1月24日，美国司法部在弗吉尼亚东区联邦法院提起诉讼，指控谷歌在AdX（广告交换平台）和DFP（出版商广告服务器）等核心广告技术市场实 施非法垄断，违反《谢尔曼法》第1条和第2条。诉讼的目标是迫使谷歌剥离其广告技术资产。案件在2024 ...

Group 1 - Nvidia announced an investment of up to $100 billion in OpenAI for computing power development, which has significantly boosted its stock price by nearly 4%, bringing its market capitalization close to $4.5 trillion [1][3][16] - OpenAI will utilize Nvidia's systems to build and deploy at least 10 gigawatts (GW) of AI data centers, equivalent to the electricity consumption of 8 million American households [3][16] - The collaboration is expected to drive earnings per share (EPS) and stock price growth in the AI sector until at least 2026 [5] Group 2 - Apple shares surged over 4% due to strong demand for the iPhone 17 series, prompting Wedbush to raise its target price from $270 to $310, indicating a potential "real upgrade cycle" after years of low product launches [1][17] - The stock performance of other tech giants, such as Oracle, also saw significant gains, with Oracle's stock rising 6% following the announcement of new co-CEOs [1][5] Group 3 - The cryptocurrency market experienced a significant downturn, with over $1.5 billion in long positions being liquidated, leading to a drop of over 2% in Bitcoin and nearly 7% in Ethereum [1][20] - This market correction is attributed to excessive leverage and the recent overheating of altcoins, marking the end of a brief "altcoin season" [20]

Core Viewpoint - The ongoing legal battle between Google and the Justice Department centers on whether Google should divest its ad exchange, AdX, to restore competition in the online display advertising market [1][2]. Group 1: Legal Proceedings - A two-week remedy trial is taking place following a court ruling that Google illegally monopolized ad technology markets [2]. - The Justice Department's lawyer labeled Google as a "recidivist monopolist," arguing that selling AdX is essential for restoring competition [3]. - A previous court ruling allowed Google to retain ownership of its Chrome browser and Android operating system, but required data sharing with competitors to enhance fairness in online search markets [6]. Group 2: Google's Position - Google’s legal team described the Justice Department's proposal as "radical and reckless," asserting that the company has a more suitable solution [4]. - Google had previously considered a potential divestiture of AdX but claimed its proposal differed from the Justice Department's demands [4]. - The court found that Google’s monopoly in advertising technology allowed it to charge higher prices and capture a larger share of sales [5].

Core Viewpoint - Google is facing potential forced breakup due to its monopoly in digital advertising technology, as hearings commence in federal court [1] Group 1: Legal Proceedings - The Justice Department (DOJ) argues for a forced divestiture of Google's key ad exchange, AdX, to restore fair competition [2] - US District Judge Leonie Brinkema is presiding over two weeks of hearings, having previously ruled that Google violated the Sherman Act by dominating the online publisher ad server and ad-exchange markets [3] - The DOJ's case was initiated by the Biden administration and a coalition of states in 2023 [10] Group 2: Google's Defense - Google, led by CEO Sundar Pichai, contends that the DOJ's proposal could dismantle its advertising tech platform, complicating business for advertisers and publishers [4] - Google's attorney, Karen Dunn, describes the DOJ's push for a forced sale as "radical and reckless," asserting that Google's alternative plan would provide a workable solution within a year [5] - Dunn emphasized that the DOJ misunderstood how Google's ad technology operates, arguing against the necessity of a breakup [7] Group 3: Expert Testimonies - Experts expected to testify during the remedy phase include former executives from News Corp, Daily Mail, and Advance Local [8]

美国司法部正推动法院强制谷歌出售其广告交易平台AdX。尽管谷歌此前曾考虑剥离广告技术业务以应 对欧美反垄断压力，但司法部提出的剥离方案具有破坏性。 对此，谷歌监管事务副总裁李-安妮·穆赫兰回应称，司法部的诉讼误解了数字广告运作机制，并忽视了 近年来行业竞争加剧、新进入者涌现带来的市场格局变化。她表示，在当前市场环境下，需制定既能解 决问题又不破坏现有机制的补救措施，谷歌将在法庭上积极辩护以维护自身立场。 智通财经APP获悉，美国地区法官莱奥妮·布林克玛将于未来两周内，在弗吉尼亚州亚历山大市主持谷 歌(GOOGL.US)在线广告垄断案(补救阶段)的听证会。届时，谷歌员工、外部广告商、出版商及行业专 家将提供证词，协助法院评估针对谷歌反竞争行为的补救措施。 此前，布林克玛法官于今年4月裁定，谷歌在广告发布商市场和广告交易市场这两个在线广告技术领域 存在垄断行为。法院认定，谷歌凭借在这两个市场的非法强势地位主导了在线广告领域，违反了反垄断 法规。 目前，谷歌运营的广告业务涵盖营销人员广告购买服务、出版商广告销售服务，以及双方通过拍卖完成 交易的广告交易平台。 ...

据悉，该方案最迟需在11月初提交。知情人士表示，方案中将避免完全出售谷歌广告管理平台(Google Ad Manager，包括AdX交易平台和DoubleClick for Publishers)，并补充称提交期限仍可能有所推迟。 9月5日，欧盟委员会宣布对谷歌处以29.5亿欧元罚款，原因是该公司在广告技术市场中滥用主导地位， 损害竞争环境。欧盟方面表示，谷歌被指控在在线广告市场中滥用权力，通过优先推广自身服务，损害 了竞争对手、广告商和在线出版商的利益，从而损害了市场公平竞争环境。 智通财经APP获悉，据知情人士透露，在遭遇近30亿欧元(约合35亿美元)罚款后，谷歌(GOOGL.US)将 于欧盟设定的最后期限前提交对其广告技术业务进行调整的方案，但该方案不会包含欧盟及行业竞争对 手此前推动的全面拆分。 美国和欧洲竞争管理机构均认定，谷歌非法主导广告技术市场。尽管欧盟担心针对美国最大企业之一可 能引发美国前总统特朗普的不满，但在美国国内，对谷歌的诉讼仍在进行中。谷歌的外部律师称，美国 司法部要求更进一步，强制其出售广告交易平台AdX。该外部律师透露，司法部正寻求对AdX实施"完 全的技术分离与剥离"。 此前， ...

9月16日，全球最大的独立广告交易平台之一Magnite在美国对谷歌提起反垄断诉讼。 诉讼称，谷歌非法垄断广告交易市场和出版商广告服务器市场，通过一系列排他性和自我偏袒措施，将 出版商和广告主锁定在其广告技术生态中，从而扼杀竞争。 诉状还指出，谷歌通过收费、延迟惩罚和操纵拍卖机制削弱了头部竞价等创新模式，同时通过收购 DoubleClick、AdMeld等潜在威胁进一步消除了市场竞争。 Magnite首席执行官迈克尔·巴雷特（Michael Barrett）在一份声明中表示，多年来谷歌偏袒自身业务，置 开放网络的健康于不顾，给出版商、广告商以及像Magnite这样的合作伙伴造成了损害。 大型独立广告交易平台纷纷起诉谷歌 Magnite并非唯一挑战谷歌的公司，过去两个月内还有其他两家大型独立广告交易平台接连起诉谷歌。 今年8月，OpenX指控"操纵"的数字广告拍卖非法损害了谷歌竞争对手的利益，并减少了出版商、广告 商和消费者的选择。OpenX首席执行官约翰·金特里（John Gentry）称不便对正在进行的诉讼发表评 论，但OpenX致力于"确保公平竞争"。 在OpenX提诉几周后，PubMatic也提起了类似 ...

Market Movements - US stock index futures are all up, with Dow futures rising by 0.02%, S&P 500 futures up by 0.18%, and Nasdaq futures increasing by 0.22% [1] - European indices show declines, with Germany's DAX down by 0.54%, UK's FTSE 100 down by 0.26%, France's CAC 40 down by 0.15%, and the Euro Stoxx 50 down by 0.16% [2][3] - WTI crude oil prices increased by 0.54% to $63.64 per barrel, while Brent crude rose by 0.34% to $67.67 per barrel [3][4] Economic Insights - US retail sales for August are expected to show a month-on-month increase of 0.2%, with core retail sales projected to rise by 0.4% when excluding automobiles and gasoline [5] - The S&P 500 index, excluding technology stocks, has risen by 13% over the past year, while profits have only grown by 6.4%, indicating potential overvaluation in non-tech sectors [5] Company News - Oracle (ORCL.US) shares rose over 5% in pre-market trading as it is reportedly involved in a consortium to maintain TikTok's operations in the US [7] - Tesla (TSLA.US) is under investigation by the National Highway Traffic Safety Administration regarding potential issues with the electronic door handles of certain Model Y vehicles [8][9] - Nvidia's (NVDA.US) new RTX6000D chip for the Chinese market is facing low demand, with major tech companies showing little interest due to high pricing and perceived low value [9] - TSMC (TSM.US) saw its market share in the semiconductor foundry sector rise to 38% in Q2 2025, driven by strong AI demand and Chinese subsidies [10] - Google (GOOGL.US) faces challenges as the DOJ rejects its proposal to divest part of its advertising technology business, insisting on a complete separation of its AdX platform [10] - Corteva (CTVA.US) is reportedly considering splitting its seed and pesticide businesses, but this potential move has raised concerns among Wall Street analysts [11] - Disney (DIS.US) has acquired a 2% stake in Webtoon (WBTN.US) and will collaborate to develop a digital platform for classic comic content, leading to a pre-market surge of over 39% in Webtoon shares [11]

Core Viewpoint - Google is facing significant pressure from the U.S. Department of Justice (DOJ) to divest its advertising technology business, specifically the AdX trading platform, in response to antitrust concerns raised in both the U.S. and Europe [1][2]. Group 1: Legal and Regulatory Actions - The DOJ is seeking a "complete technical separation and divestiture" of the AdX platform following a court ruling that found Google illegally monopolized two advertising technology markets [1]. - A two-week hearing is scheduled to discuss whether Google must split off parts of its business, with the judge allowing limited disclosure of Google's internal assessments regarding the feasibility of such a separation [1]. - The European Union has also imposed a €3 billion ($3.5 billion) fine on Google for anti-competitive practices, marking the second-highest penalty against the company by Brussels regulators [2]. Group 2: Google's Business Considerations - Google had previously considered a business divestiture but indicated that the DOJ's proposal is significantly different from its own plans [1]. - The company operates various advertising services, including purchasing services for marketers and sales services for publishers, alongside the AdX trading platform [1]. - Prior to the lawsuit filed in 2023, Google proposed separating its website and application advertising auction business into an independent company while remaining under the Alphabet structure [1].