Highlights Landmark multi year agreement strengthens UFC GYM and MMA.INC alliance, supporting the global rollout of 45 new gyms in 2025 and accelerating the expansion of UFC GYM’s high growth BJJ program, powered by MMA.INC’s category leading software.BJJLink.com is the definitive “all in one” operating system for martial arts first businesses, optimizing member management and engagement, driving revenue growth and unlocking scalable monetization for franchisees.Builds on MMA.INC and UFC GYM’s broader strat ...

Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the launch of UFC BJJ 1 live event series [3][6] Company Developments - The extended Software-as-a-Service (SaaS) agreement enhances the operational capabilities of UFC GYM's BJJ franchise studios, providing franchisees with a comprehensive platform for member management and revenue generation [4][6] - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models designed to cater to modern athletes, featuring advanced facilities [5][6] Technology and Features - BJJLink.com will serve as the digital backbone for UFC GYM's BJJ studios, offering features such as streamlined class scheduling, automated billing, and digital curriculum tools [4][7] - The platform includes mobile check-in, self-service kiosks, and a built-in CRM for enhanced member engagement and operational efficiency [7][8] Market Expansion - MMA.INC is expanding BJJLink into Latin America and has partnered with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie [9] - The BJJLink platform is already utilized by hundreds of martial arts academies globally, indicating strong demand for its features [8] Strategic Vision - The partnership between MMA.INC and UFC GYM aims to integrate technology into martial arts training, emphasizing both physical and digital aspects [6] - The collaboration supports the ambitious rollout of new BJJ studios and enhances the overall member experience through innovative technology [5][6]

Core Insights - Mixed Martial Arts Group Limited (MMA) has appointed Laura Sanko, a prominent UFC broadcaster and former professional mixed martial artist, to its Board of Directors, effective immediately, highlighting the company's commitment to innovation and global participation in martial arts [1][4][5] Company Strategy - Sanko's appointment is expected to enhance MMA's strategic focus on leveraging high-profile expertise to improve its offerings and expand its global footprint, particularly through initiatives like the Warrior Training Program and the UFC GYM partnership [4][7] - The company aims to integrate Web 2.0 and Web 3.0 technologies into its platforms, supported by Sanko's insights and experience [4][5] Leadership and Expertise - Laura Sanko is recognized as the first female color commentator in the modern UFC era, bringing a wealth of expertise and a deep understanding of mixed martial arts to the board [5][6] - Her 19-year journey in Brazilian Jiu-Jitsu, culminating in a black belt promotion in April 2025, reflects her dedication to the sport and aligns with MMA's vision of making martial arts accessible to all [6][8] Community Engagement - Sanko's role will focus on driving participation in martial arts worldwide, emphasizing inclusivity in a traditionally male-dominated sport [7][8] - The company operates four core business units and has a significant social media presence with over 5 million followers, 530,000 user profiles, and 50,000 active students across 16 countries [10]

Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the launch of UFC's new BJJ live event series [3][6] - The BJJLink platform will serve as the operational backbone for UFC GYM's BJJ studios, providing franchisees with tools to streamline operations and enhance member experience [4][5] Company Developments - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models ranging from 2,000 to 5,000 square feet, featuring advanced facilities [5][6] - The expanded agreement includes access to BJJLink Admin+, which simplifies operations through features like automated billing, class scheduling, and centralized reporting [4][7] - The partnership aims to enhance technical scalability and operational consistency for UFC GYM's ambitious rollout of new BJJ studios globally [5][6] Industry Trends - The demand for BJJLink has increased among franchise operators seeking streamlined onboarding and revenue analytics [8] - MMA.INC is expanding BJJLink into Latin America and has formed a partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie [9] - The integration of digital tools in martial arts training is seen as a key trend, with a focus on both physical and digital training environments [6]

Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the recent launch of UFC's BJJ live event series [3][6] Company Developments - The expanded Software-as-a-Service (SaaS) agreement enhances the operational capabilities of UFC GYM's BJJ franchise studios, providing franchisees with a comprehensive platform for member management and revenue generation [4][6] - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models designed to cater to modern athletes, featuring advanced facilities [5][6] Technology and Features - BJJLink.com will serve as the digital backbone for UFC GYM's BJJ studios, offering features such as streamlined class scheduling, automated billing, and digital curriculum tools [4][7] - The platform includes mobile check-in, self-service kiosks, and a built-in CRM for enhanced member engagement and operational efficiency [7][8] Market Position and Growth - BJJLink is already utilized by hundreds of martial arts academies globally, indicating strong demand for its features among franchise operators [8] - MMA.INC is also expanding BJJLink into Latin America and has formed a partnership with Gracie Allegiant HQ, further solidifying its market presence [9][10]