Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the launch of UFC's new BJJ live event series [3][6] - The BJJLink platform will serve as the operational backbone for UFC GYM's BJJ studios, providing franchisees with tools to streamline operations and enhance member experience [4][5] Company Developments - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models ranging from 2,000 to 5,000 square feet, featuring advanced facilities [5][6] - The expanded agreement includes access to BJJLink Admin+, which simplifies operations through features like automated billing, class scheduling, and centralized reporting [4][7] - The partnership aims to enhance technical scalability and operational consistency for UFC GYM's ambitious rollout of new BJJ studios globally [5][6] Industry Trends - The demand for BJJLink has increased among franchise operators seeking streamlined onboarding and revenue analytics [8] - MMA.INC is expanding BJJLink into Latin America and has formed a partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie [9] - The integration of digital tools in martial arts training is seen as a key trend, with a focus on both physical and digital training environments [6]

Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the recent launch of UFC's BJJ live event series [3][6] Company Developments - The expanded Software-as-a-Service (SaaS) agreement enhances the operational capabilities of UFC GYM's BJJ franchise studios, providing franchisees with a comprehensive platform for member management and revenue generation [4][6] - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models designed to cater to modern athletes, featuring advanced facilities [5][6] Technology and Features - BJJLink.com will serve as the digital backbone for UFC GYM's BJJ studios, offering features such as streamlined class scheduling, automated billing, and digital curriculum tools [4][7] - The platform includes mobile check-in, self-service kiosks, and a built-in CRM for enhanced member engagement and operational efficiency [7][8] Market Position and Growth - BJJLink is already utilized by hundreds of martial arts academies globally, indicating strong demand for its features among franchise operators [8] - MMA.INC is also expanding BJJLink into Latin America and has formed a partnership with Gracie Allegiant HQ, further solidifying its market presence [9][10]