Financial Data and Key Metrics Changes - Revenue for Q2 was CAD 273 million, a 2% increase from CAD 268 million in Q2 of the previous year, but down 1% on a constant currency basis [13] - Adjusted net loss attributable to shareholders was CAD 13 million, or CAD 0.14 per share, compared to a profit of CAD 5 million, or CAD 0.05 per share in Q2 of fiscal 2025 [21] - Gross margin expanded 110 basis points year-over-year to 62.4%, primarily due to a favorable channel mix [18] Business Line Data and Key Metrics Changes - Direct-to-consumer (D2C) revenue increased by 21%, with comparable sales growth of 10%, led by North America and APAC [14] - Wholesale revenue decreased by 5%, in line with expectations, as the company focuses on elevating brand positioning [15] - Revenue from other channels totaled CAD 10 million, down from CAD 27 million last year, reflecting a pullback in activities [16] Market Data and Key Metrics Changes - In North America, D2C comparable sales grew in the low teens, but overall regional revenue was down 8% year-over-year due to a shift in channel mix [16] - APAC revenue increased by 20%, driven by growth in both D2C and wholesale channels, with mainland China leading the way [17] - EMEA revenue was down 7% year-over-year, with strong performance on the continent but challenges in the U.K. market [17] Company Strategy and Development Direction - The company is focused on expanding product offerings to enhance year-round relevance, with new products driving notable growth in the D2C channel [5] - Marketing investments are aimed at building brand heat and cultural relevance, with new collaborations and campaigns enhancing consumer engagement [6] - The company is strategically developing channels to deliver an elevated experience, with a focus on disciplined retail execution and store network expansion [8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the direction and foundation for long-term growth, highlighting strong D2C performance and positive indicators for the second half of the year [10] - The company is entering its peak season well-positioned, with a clear focus on translating progress into sustained profitable growth and stronger margins [10] - Management acknowledged that while SG&A expenses are higher due to investments, they are focused on operating margin expansion moving forward [13] Other Important Information - Inventory was CAD 461 million, down 3% from last year, reflecting stronger consumer demand and tighter inventory management [21] - The company successfully amended its term loan, extending the maturity until 2032, which solidified its capital structure [22] Q&A Session Summary Question: What initiatives are prioritized to sustain DTC comp sales momentum? - Management highlighted better staff training, sharper channel execution, and increased product newness as key factors driving DTC success [26][27] Question: Any thoughts on U.K. softness or other cautious regions? - Management noted that the U.K. softness is consistent with trends seen across many brands, while continental Europe remains strong [31] Question: Can you discuss the confidence in sustaining comp momentum across regions? - Management expressed encouragement from consistent performance across markets and emphasized the importance of new product offerings [35] Question: What factors will drive changes in margin performance? - Management indicated that positive comps, effective investment returns, and disciplined cost management are critical for margin improvement [39]