So there's the internal culture, but there's also the the society, the the cultural relevance of Nike, which also feels like it's been lacking in the last few years. How do you restore something like that. >> Yeah, I think so.First of all, I what I what we did do and and the fifth component of the win now actions is this ground game. That's means that we have teams and uh teammates down into the key cities around the world where influence happens whether it is culture or sport and we lost those that the peo ...

Financial Data and Key Metrics Changes - Amur Sports reported a 23% sales growth in Q2, or 22% excluding currency impact, with adjusted operating margin expanding by 260 basis points [7][31][34] - Adjusted net income increased to $36 million from $25 million year-over-year, with adjusted diluted EPS rising to $0.06 from $0.05 [35][36] Business Line Data and Key Metrics Changes - Technical Apparel revenues increased by 23% to $509 million, driven by a 31% D2C expansion [36][37] - Outdoor Performance segment saw revenues rise by 35% to $414 million, with D2C growing 63% [39][41] - Ball and Racket revenue increased by 11% to $314 million, supported by strong performance in soft goods and racket sports [43][45] Market Data and Key Metrics Changes - Asia Pacific led regional growth with a 45% increase, followed by China at 42%, EMEA at 18%, and the Americas at 6% [32][34] - The Americas' growth was impacted by a normalization in ball and racket sales and a shift in wholesale shipments [32] Company Strategy and Development Direction - The company aims to optimize its retail footprint rather than pursue aggressive store expansion, focusing on high-quality locations [13][14] - Plans to open approximately 25 net new stores globally in 2025, with a significant focus on North America [13][14] - The company is confident in its ability to manage through tariff scenarios due to its premium brands and pricing power [8][29] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macro uncertainties and higher tariffs, emphasizing the strength of their brand portfolio [6][29] - The company raised its full-year revenue growth guidance from 15%-17% to 20%-21% due to strong Q2 performance [49][50] Other Important Information - The company received $19 million in government grants, benefiting adjusted operating margin by approximately 150 basis points [34] - The company ended the quarter with $640 million in net debt, maintaining a healthy balance sheet [45][46] Q&A Session Summary Question: Can you elaborate on the momentum in the third quarter and the growth drivers for Solomon? - Management noted strong Q2 results and continued momentum into Q3, particularly for Solomon footwear, driven by new product introductions and a unique outdoor sneaker category [57][58] Question: What are the next growth levers for the Solomon brand? - Management highlighted the strong growth in China and plans to open additional stores in the U.S., focusing on building a solid foundation for the brand [64][66] Question: What pricing strategies are being implemented to mitigate tariffs? - Management indicated that while some price increases have been implemented for Wilson, they have managed to mitigate tariff impacts for other brands without raising prices [71][72] Question: How are full-price stores performing compared to outlet stores? - Management reported robust performance in full-price stores, with a mid-single-digit drag from outlet sales, indicating a shift towards a healthier full-price mix [75][76] Question: What has driven the recent growth in the women's business at Arcterix? - Management reported over 30% revenue growth in the women's segment, with specific models performing exceptionally well [84][85] Question: What are the key drivers behind Solomon's recent growth? - Management attributed Solomon's growth to a unique product proposition and a strong business model in China, with plans for further expansion in the U.S. [87][90]

Financial Data and Key Metrics Changes - First quarter revenue was $63 million, down approximately 19% year over year, reflecting continued softness in both social casino and casual portfolios [16] - Adjusted EBITDA for the quarter was $12 million, an 18.5% decline year over year and flat sequentially [17] - DAU was 2.6 million, down 25% versus Q1 of 2024, and MAU was 11.4 million, down 23% year over year [18] - Adjusted EBITDA margin was 20%, up 20 basis points from the same period last year [17] Business Line Data and Key Metrics Changes - The social casino portfolio faced category-wide headwinds, but monetization improved across several core titles, with ARPDAU increasing year over year in POP slots, Mykonami, and especially in the MyVegas franchise [8][10] - Direct to consumer channel generated approximately $5 million in in-app purchase revenue, representing 9.8% of total IAP revenue in the quarter, compared to $2.3 million or 3.9% in Q1 of 2024 [10][11] - Casual segment performance remained soft across both Brame and Tetris Prime, with Brame showing early signs of monetization improvement [11][12] Market Data and Key Metrics Changes - The social casino category is being impacted by the rising popularity of sweepstakes-style offerings, which are capturing increasing mindshare and spend from players [5] - The company is developing a sweepstakes solution to address the competitive landscape and has launched an internal alpha of its sweepstakes promotional platform [5][6] Company Strategy and Development Direction - The company is focused on a reinvention plan to operate with more clarity, efficiency, and discipline, aiming to stabilize its core business and unlock future growth [4][6] - Development continues on the new casual Tetris title, Tetris Block Party, with a planned Q4 launch [7][12] - The Play Awards platform is central to the company's strategy of being a leader in rewarded play, enhancing player engagement and loyalty [13][14] Management's Comments on Operating Environment and Future Outlook - Management acknowledged challenges in the market but expressed confidence in the reinvention plan and the potential for future growth [4][16] - The company reaffirmed its full-year 2025 guidance of net revenue between $250 million and $270 million and consolidated adjusted EBITDA between $45 million and $55 million [20] Other Important Information - The company ended the quarter with approximately $107 million in cash and no outstanding debt [15] - The daily average retail value of available rewards increased by 5% to approximately $2 million per day [14] Q&A Session Summary Question: Confidence in Q2 launch of the new sweepstakes product - Management expressed confidence in the ability to introduce and slowly scale the sweepstakes offering in Q2, with a measured introduction in several jurisdictions initially [23][25] Question: Success factors driving DTC revenue growth - The growth in DTC revenue is driven by offering incentives for users to transact directly, with expectations for continued momentum due to recent legal rulings [26][28] Question: Changes in sweepstakes development phase - The focus has been on validating the technical stability and performance of the platform, with plans for a measured market introduction [32][34] Question: Benefits expected from the Apple Epic Games lawsuit - Management anticipates improved user adoption of direct purchases and margin improvement due to reduced fees on direct sales [36][38] Question: Integration of Play Awards with sweepstakes - Management believes that the loyalty program and sweepstakes promotional mechanic will complement each other, enhancing player engagement [42][44]