Core Insights - Oliveda International, Inc. is experiencing rapid growth in the waterless beauty sector, with Olive Tree People USA Inc. achieving sales of up to $4 million per day in 2024 and expanding its consultant base to over 60,000 within two years [1][3] - The company is set to expand globally with the establishment of subsidiaries in Canada and Europe, starting with Olive Tree People Canada Inc. in July 2025 and Olive Tree People Europe AG in October 2025 [2] - Waterless beauty is identified as the fastest-growing segment in the beauty industry, valued at over $22 billion, with Oliveda's sales reaching $105 million in its second year, growing 600% faster than competitors like Beautycounter [3][4] Company Strategy - The CEO, Thomas Lommel, emphasizes a direct-to-consumer sales model as the key to success, allowing for better education and engagement with customers through Waterless Glow workshops [4] - The company aims to educate consumers about the benefits of waterless beauty, contrasting it with conventional cosmetics, and offers a 365-day satisfaction guarantee to encourage trial and repeat purchases [4] - Oliveda's valuation has surpassed $1 billion, with a focus on conservation and sustainability, having saved over 31,000 ancient olive trees [4][5] Product and Market Position - Oliveda International, Inc. and its subsidiaries have over 20 years of experience in organic certification and the production of waterless beauty products derived from olive trees [5] - The brand's unique treatment concepts have been validated by conventional medicine and have garnered attention from major publications, positioning waterless beauty as "The Next Big Thing" [8] - The company is also involved in social responsibility initiatives, providing water to communities in Africa through its foundation [6]