Workflow
Distribution - first strategy
icon
Search documents
American Rebel Holdings, Inc. (NASDAQ: AREB) Secures Third Pennsylvania Distributor as Mid-State Beverage Company Supercharges White-Hot American Rebel Light Beer National Distribution Rollout
Globenewswire· 2025-12-04 13:00
Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Mid-State Beverage Company, enhancing its presence in central and northern Pennsylvania for American Rebel Light Beer [1][2][8] - This partnership is part of a broader distribution strategy that has seen American Rebel secure multiple top-tier distributors in a short timeframe, indicating strong momentum in its growth strategy [2][11] Distribution Strategy - The agreement with Mid-State marks American Rebel's third major distributor in Pennsylvania and its fourth new wholesaler in less than three weeks [2][10] - The distribution momentum was initiated at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention, where American Rebel engaged with over 110 distributors, resulting in 83 qualified follow-ups [2][11] - The company is in late-stage discussions with additional wholesalers to further expand its reach in Pennsylvania [2] Mid-State Beverage Company Profile - Mid-State Beverage Company, established in 1970, is recognized as a leading beverage wholesaler in north-central Pennsylvania, servicing thousands of accounts across 12 counties [3][4] - The company is known for its strong relationships with retailers and has a proven track record of performance, having received Diageo's Golden Bar Award [7][9] Product Overview - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without corn, rice, or added sweeteners [12][13] - The beer is positioned as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer," appealing to consumers seeking a patriotic brand [12][14] Market Expansion - The partnership with Mid-State allows American Rebel to leverage a robust distribution network, enhancing its ability to compete alongside established brands like Coors Light and Miller Lite from day one [7][8] - The company has secured distribution in 17 states and continues to expand its footprint through partnerships with strong family-owned wholesalers [13][16]
American Rebel Holdings, Inc. (NASDAQ: AREB) Adds C & C Distributors to Advance American Rebel Light Beer’s Distribution-First Growth Strategy in Arkansas
Globenewswire· 2025-12-01 13:00
American Rebel Holdings Inc American Rebel Light Family-owned Anheuser-Busch wholesaler extends American Rebel Light’s patriotic footprint across northeast Arkansas with deep local relationships, high-volume channel access, and a 30+ year track record of brand building NASHVILLE, Tenn., Dec. 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and maker of American Rebel Light Beer—America’s Patriotic, God-Fearing, Const ...