Group 1 - The domestic film market in China has been experiencing a downturn, with total box office revenue for 2024 projected at 42.5 billion yuan, a decrease of 22.7% compared to 2023 [1] - The total number of moviegoers has declined by 23.1%, and the attendance rate has dropped by 30.12% year-on-year [1] - Despite the overall market decline, the 2D animated film "Wang Wang Mountain Little Monster," with an investment of only 50 million yuan, has achieved remarkable success, surpassing 700 million yuan in box office revenue within just 10 days of release [1] Group 2 - As of September 14, 2024, "Wang Wang Mountain Little Monster" has grossed over 1.6 billion yuan, making it the highest-grossing domestic 2D animated film in history, surpassing "Big Fish & Begonia" [1] - The film's ability to stand out in a challenging market raises questions about its appeal and the factors contributing to its success [1]