《大鱼海棠》

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5000万成本,狂揽16亿!《浪浪山》如何逆袭成影史第二?
Hu Xiu· 2025-09-17 03:25
Group 1 - The domestic film market in China has been experiencing a downturn, with total box office revenue for 2024 projected at 42.5 billion yuan, a decrease of 22.7% compared to 2023 [1] - The total number of moviegoers has declined by 23.1%, and the attendance rate has dropped by 30.12% year-on-year [1] - Despite the overall market decline, the 2D animated film "Wang Wang Mountain Little Monster," with an investment of only 50 million yuan, has achieved remarkable success, surpassing 700 million yuan in box office revenue within just 10 days of release [1] Group 2 - As of September 14, 2024, "Wang Wang Mountain Little Monster" has grossed over 1.6 billion yuan, making it the highest-grossing domestic 2D animated film in history, surpassing "Big Fish & Begonia" [1] - The film's ability to stand out in a challenging market raises questions about its appeal and the factors contributing to its success [1]
动画电影热映见证行业人才崛起 一品威客网汇聚专业力量
Sou Hu Wang· 2025-08-15 09:32
Group 1: Domestic Animation Development - The rise of domestic animation is marked by successful films such as "Ne Zha," "Big Fish & Begonia," and "White Snake: Origin," showcasing improved quality and innovative storytelling [1] - The animated film "Wang Wang Mountain Little Monster" has achieved over 700 million in box office revenue, setting a new record for domestic 2D animation [2] - The film offers a fresh interpretation of "Journey to the West," resonating with audiences through its themes of struggle and growth [2] Group 2: Commercialization of Animation - The commercialization of domestic animation is expanding, with animation elements being integrated into promotional videos, advertisements, and corporate presentations [3] - Yi Pin Wei Ke, a platform for professional animation service providers, is becoming a trusted partner for businesses looking to innovate their promotional strategies [3] Group 3: Professional Animation Services - Chongqing Liti Fantasy Technology Co., Ltd. specializes in 3D content production and has a team with over five years of industry experience [4] - Beijing Haoxuan Yude Digital Technology Co., Ltd. focuses on providing professional animation visual creative services and has completed hundreds of projects [6] - Haoxuan Visual emphasizes a collaborative approach in the animation production process, offering one-stop services from concept to final product [7] Group 4: Digital Innovation in Animation - Shanghai Dianzhen Information Technology Co., Ltd. is a high-tech enterprise that leverages digital technology to empower various industries [9] - Shaanxi Hongtian Visual Culture Media Co., Ltd. offers a wide range of multimedia services, including VR/AR/XR development and custom video services [11] Group 5: Platform Efficiency - Yi Pin Wei Ke connects quality animation service providers with businesses, facilitating efficient project management and communication [12] - The platform has over 25.66 million registered users and has successfully matched numerous employers with creative service providers [14] Group 6: Future of Domestic Animation - The future of domestic animation relies on the passion of young creators who are encouraged to blend advanced techniques with contemporary culture [16] - Yi Pin Wei Ke aims to continue empowering the animation industry by connecting professional talents with market demands, fostering ongoing growth and commercialization [16]
《浪浪山小妖怪》导演:在大神话里找到最当下的共鸣
Hu Xiu· 2025-08-14 11:53
Core Viewpoint - The article discusses the success of the animated film "浪浪山小妖怪" (Wang Wang Mountain Little Monsters), which has surpassed 600 million in box office revenue, becoming the highest-grossing domestic 2D animated film, with projections of total earnings reaching 1.77 billion [2][3]. Group 1: Film Overview - "浪浪山小妖怪" is based on the short film "中国奇谭之小妖怪的夏天" and features a unique perspective by focusing on minor characters, the little monsters, instead of the traditional hero, Sun Wukong [2][3][5]. - The film's narrative aims to humanize the monsters, portraying them as characters with emotions and struggles, contrasting the typical villainous roles they play in "Journey to the West" [4][10][12]. Group 2: Production Insights - The film's production faced challenges, particularly in developing a watercolor style that lacked industrial precedents, requiring the creation of a new teaching model for the animation team [8][9]. - The production team, consisting of nearly 600 members, utilized video tutorials and remote feedback to maintain progress and ensure a cohesive artistic style [8][9]. Group 3: Character Development - The film features four unnamed little monsters who impersonate the main characters from "Journey to the West," each undergoing personal growth and self-discovery throughout their journey [11][12]. - The choice of lesser-known animals for the characters was intentional, aiming to create relatable figures that resonate with the audience's everyday experiences [11][12]. Group 4: Market Context - The success of "浪浪山小妖怪" reflects a broader trend in the Chinese animation industry, which has seen a shift towards narratives focusing on ordinary people's lives, moving away from traditional heroic tales [13][14]. - The film represents a new direction in the adaptation of Chinese mythology, seeking to find a unique niche within the established paths of animation [17][18].
《时代摘要》对话王德顺:从“最飒爷爷”到“无量仙翁” 人生不设限
Xin Hua Wang· 2025-08-12 05:59
Group 1 - The article highlights the remarkable life and career of Wang Deshun, an 89-year-old voice actor known for his role as the "Infinite Immortal" in the animated film "Nezha 2" [1][2][4] - Wang Deshun's voice acting experience is backed by over 60 years in performance, allowing him to effectively portray a character that transitions from a kind elder to a fierce antagonist [4][6] - The success of "Nezha 2" reflects the growing confidence of Chinese animation on the global stage, showcasing unique aspects of Chinese culture [4][6] Group 2 - Wang Deshun's journey includes significant milestones such as moving to Beijing at the age of 50 to pursue his dreams, which he describes as the beginning of his life [7][9] - His innovative performances, including the creation of "living sculpture" acts, demonstrate his commitment to continually challenge himself and redefine his artistic boundaries [9][11] - The article emphasizes that age should not be a limitation, as Wang Deshun continues to engage in new activities, such as obtaining a pilot's license at 89, showcasing a philosophy of lifelong learning and exploration [11][13]
中国动画电影这十年
Hu Xiu· 2025-07-08 04:35
Core Insights - The past decade marks a significant industrialization phase for animated films in China, evolving from niche artistic endeavors to a major genre that consistently contributes to the film market [1] - The expansion of the Chinese film market has provided ample space for diverse themes and artistic experimentation in animation, moving beyond the traditional children's entertainment label [1] Group 1: Mythological Adaptations - The most impactful animated films have involved the reinterpretation of Chinese mythology, driven by the need for creative innovation and the modernization of outdated values [2] - Films like "The King's Return" and "Nezha" series have shifted the narrative focus to personal stories, emphasizing themes of love and familial bonds over traditional heroic narratives [4][6] - "The King's Return" uniquely redefines the relationship between Tang Seng and Sun Wukong, reflecting modern existential struggles [3] Group 2: Original Works and Unique Narratives - Original animated films like "Big Fish & Begonia" attempt to create entirely new mythological worlds, though they often struggle with coherence and depth [12] - "The Guardian" stands out for its unique dystopian narrative and artistic style, blending childlike innocence with serious themes [13] Group 3: Historical and Realistic Themes - Films such as "Chang'an 30,000 Miles" and "Lion Boy" explore historical and social themes, highlighting the emotional struggles of characters against the backdrop of significant historical events [14][16] - "Lion Boy" incorporates a strong sense of realism, addressing the socio-economic challenges faced by families during China's economic rise [16] Group 4: Common Themes and Future Outlook - The best animated films of the past decade share a strong humanistic value orientation, balancing emotional depth with entertainment [19] - Despite the influence of foreign methodologies, there is a strong desire among creators to establish a unique Chinese animation identity, indicating a hopeful future for the industry [19]
没人真正押中哪吒
远川投资评论· 2025-02-26 07:34
Core Viewpoint - The article discusses the significant impact of the animated film "Nezha: Birth of the Demon Child" on the Chinese film industry, highlighting its record-breaking box office performance and the strategic positioning of Light Chaser Animation and its chairman Wang Changtian in the animation sector [1][4][5]. Group 1: Industry Context - The Chinese film industry faced challenges due to the pandemic and competition from short video platforms, leading to a decline in movie consumption [3]. - The average box office for animated films from 2020 to 2022 was only 36.47 billion RMB, indicating a downturn in the animation sector despite the success of "Nezha: Birth of the Demon Child" [3]. Group 2: Box Office Success - "Nezha: Birth of the Demon Child" achieved a cumulative box office of over 12 billion RMB within 20 days, surpassing "Inside Out 2" and becoming the highest-grossing animated film globally [4]. - The film's success was unexpected, with initial predictions positioning it as a dark horse rather than a frontrunner [4]. Group 3: Strategic Positioning - Light Chaser Animation, founded by Wang Changtian, has played a crucial role in the evolution of Chinese animated films, moving away from the "childish" label and focusing on high-quality content [7]. - The company has adopted an "investment + incubation" model, investing in promising animation studios to foster creativity without survival pressure [9]. Group 4: IP and Revenue Potential - The article emphasizes the importance of IP in the animation industry, noting that animated films can generate significant derivative income, with estimates suggesting that for every dollar earned at the box office, animated films can yield 10 dollars in related merchandise [8]. - Disney's success with "Frozen" is cited as a benchmark, demonstrating the potential for sustained revenue from successful IP [8]. Group 5: Challenges and Market Perception - Despite the successes, the article notes that the animation industry is still heavily reliant on hit films, and the unpredictability of creating blockbusters poses a risk [9][20]. - The market's perception of Light Chaser Animation fluctuates based on the success of individual films, leading to volatility in institutional investment [22][24]. Group 6: Future Outlook - The article concludes with a reflection on the challenges of replicating past successes, particularly in the context of the anticipated release of "Nezha 2: The Demon Child Rises" and the potential for continued growth in the animation sector [20][24].