Core Insights - The 2025 Tmall Double 11 pre-sale commenced on October 15, with significant early sales performance, indicating strong consumer engagement and brand activity [1] Group 1: Sales Performance - In the first hour, 35 brands achieved sales exceeding 100 million yuan, while 1,802 brands saw their sales double compared to the same period last year [1][4][5] - The number of brands surpassing 100 million in sales, brands with doubled sales, and active user counts all exceeded the same period last year [5] Group 2: Live Streaming and Key Categories - There was a double-digit growth in users placing deposits during live streaming, with the number of live streaming rooms exceeding last year's figures [6] - Notable live streaming hosts, such as Li Jiaqi, saw a visitor increase of over 45% in the first hour, with positive growth in GMV for add-to-cart items [6] - Key categories like beauty, maternal and infant products, fashion, and food showed remarkable performance, with some categories experiencing growth close to 80% [6] Group 3: Collaboration and New Services - Tmall and Taobao Flash Sale collaborated closely, with 37,000 brands and 400,000 brand stores integrating into the flash sale service, covering various sectors [6] - Brands utilizing the flash sale service experienced a sales increase of over 290% on the first day of pre-sale compared to the same period last year in categories like 3C digital, personal care, and apparel [6]