Core Insights - Seeking Alpha is enhancing its ETF coverage to become a primary source for ETF content, focusing on delivering original and actionable insights [2][3][7] ETF Analysis Guidelines - Analysts are encouraged to provide forward-looking guidance and clearly illustrate how an ETF's construction and methodology relate to their views [3][5] - It is essential to discuss the dynamic nature of ETF holdings, including factors like rebalancing frequency and selection criteria [3][5] - Recommendations should include quantitative details such as NAV, total return, average/weighted average P/E, and expense ratios to enhance credibility [3][4] Enhanced Income ETFs - Coverage of newer "enhanced income" ETFs requires additional background information to explain their complex methodologies [5][6] - Analysts should focus on forward-looking guidance and frame their analysis around a central thesis, similar to other ETF or stock articles [5][6] Sector Focus - Seeking Alpha is expanding the use of ETFs as proxies for different sectors, developing a list of sector/industry ETFs for market outlook articles [9][10] - Specific ETFs have been identified for various sectors, including US Financials, US Technology, and US Healthcare, among others [10][11] Earnings Calendar - February earnings season features numerous high market-cap companies reporting, including notable names like Amazon, Alphabet, and Disney [21][22] - The earnings calendar is packed with significant reports from various sectors, indicating a busy month ahead for investors [20][21][22] Economic Reports and Events - Key economic reports and events are scheduled throughout February, including the Fed's SLOOS report and various employment and inflation metrics [30][32]