(Table below reflects daily flows on March 25, 2026 and asset totals as of that date.) ETF Brand League Table Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct ...

(Table below reflects daily flows on March 23, 2026 and asset totals as of that date.) ETF Brand League Table Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct ...

Core Insights - The article presents a league table for the U.S. ETF market, highlighting the distinction between ETF brands and issuers, with "iShares" as an example of a brand under the issuer "BlackRock" [1] Group 1: ETF Market Overview - The league table reflects daily flows on December 4, 2025, and provides asset totals as of that date [1] - The data is sourced from FactSet, which identifies the correct brand and legal issuer of ETFs [1] Group 2: Brand and Issuer Distinction - The article emphasizes that many issuers license their ETF infrastructure to third parties, necessitating the presentation of data in both brand and issuer formats [1]

(Table below reflects daily flows on October 28, 2025 and asset totals as of that date.) ETF Brand League Table Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correc ...