Jim, thanks for joining us today. Uh, we just outlined all of the changes and the special charges that you will be taking between now and the end of 27. I think everybody understands why you're making this decision, but walk us back to a couple of months ago or how long ago was it that you and your team said, "It's not working what we planned. We have to come up with a new strategy. " And what was the thought process as you made the decision we've got to shift? >> Phil, well, thanks for having me on the sho ...