Sales Performance - Tesla's Cybertruck sales have significantly declined, with only 4,306 units sold in Q2, compared to 4,508 units of the GMC Hummer EV sold in the same period [1] - Ford's F-150 Lightning remains the best-selling electric truck in the U.S., with 5,842 units sold in Q2, marking the lowest quarterly total for Ford in over a year [2] - Rivian's R1T also faced challenges, with sales dropping to 1,752 units in the last quarter from 3,309 units in the same period last year [3] Historical Context - The Cybertruck initially saw a peak in sales, reaching nearly 17,000 units in Q3 2024 after its launch in early 2024, but has since experienced a rapid decline [4] - The company had previously projected an annual production of up to 250,000 Cybertrucks, leading to significant unused capacity at its Texas factory [7] Market Dynamics - The decline in Cybertruck sales may be attributed to brand damage linked to Elon Musk's political involvement and the vehicle's higher-than-promised price, which exceeds the initial $40,000 target set in 2019 [5]