Core Insights - The FIFA 2026 World Cup is anticipated to attract millions of visitors and boost consumer activity, creating investment opportunities in sectors related to travel, payments, hospitality, and consumer spending [1] Company Analysis Visa (NYSE: V) - Visa is expected to benefit from increased payment volumes due to the World Cup, as global events typically enhance consumer spending [2] - The tri-nation format of the tournament is likely to increase cross-border transactions, with international fans relying on card-based payments for various expenses [2][3] - Visa's historical involvement in handling payments at previous tournaments positions it well to capture increased transaction activity, with cross-border payments yielding high margins [3] YETI Holdings (NYSE: YETI) - YETI is poised to benefit from heightened consumer behavior associated with travel and outdoor events, despite not being a tournament sponsor [5] - The World Cup's spread across 16 host cities is expected to drive demand for YETI's products, such as travel gear and lifestyle accessories [5][6] - YETI's strong brand presence in North America enhances its ability to meet the anticipated demand linked to World Cup activities [7]