Strategy & Growth - HEINEKEN aims for mid-single-digit net revenue organic growth under EverGreen 2030[325, 829], driven by a structural beer category volume growth of approximately 1%[1052, 1075] - The company is focusing on 17 key markets that are expected to drive around 90% of its growth[821, 1067] - HEINEKEN plans to allocate over 80% of its marketing and selling expenses to focus brands[294, 827], while reducing invested brands by 25% by 2030[317, 827, 1072] - The company aims to achieve over 90% cash conversion[345, 1001, 1141] Productivity & Efficiency - HEINEKEN is targeting €400-500 million in gross savings per year through EverGreen 2030[342, 845, 1114], leveraging global scale, skills, and digital acceleration[342, 845, 1114] - The company has achieved over €3 billion in gross savings under EverGreen 2025[61, 80, 854, 1042], exceeding its initial target[61, 80, 854, 1042] - HEINEKEN is investing over €1 billion in a Digital Backbone[352], which is critical for modernizing legacy systems and enabling AI-driven capabilities[352] - The company plans to reduce its Amsterdam Head Office personnel base by 35%, resulting in €100 million in run-rate savings[372, 937] Sustainability & Responsibility - HEINEKEN aims to achieve Net Zero carbon emissions in Scope 1 & 2 by 2030[417, 1159] and across the value chain by 2040[417] - The company is targeting water usage of less than 2.6 hectoliters per hectoliter (hl/hl) by 2030[415, 1160] - HEINEKEN aims to increase the proportion of women in senior management to 40% by 2030[417, 1161]

Growth Strategy - HEINEKEN aims for mid-single-digit net revenue organic growth, driven by a structural beer category volume growth of approximately 1%[325, 829, 831] - The company will focus on 17 key markets that are expected to drive around 90% of its growth[82, 177, 272, 483, 1067] - HEINEKEN intends to allocate over 80% of its marketing and selling expenses to its focus brands, including 5 global brands and 25 local power brands[294, 622, 827] Productivity and Efficiency - HEINEKEN plans to achieve gross savings of €400-500 million per year through productivity initiatives, leveraging global scale, skills, and digital acceleration[342, 845, 1114] - The company is investing over €1 billion in a Digital Backbone (DBB) to modernize legacy systems and enable AI-driven capabilities[352] - HEINEKEN aims to improve cash conversion to over 90% by optimizing working capital and capital expenditure[345, 979, 1001, 1141] Sustainability and Responsibility - HEINEKEN is committed to achieving net-zero carbon emissions in Scope 1 and 2 by 2030 and across the value chain by 2040[417, 1159] - The company aims to reduce water usage to less than 26 hectoliters per hectoliter (hl/hl) by 2030[415, 1160] - HEINEKEN is targeting 40% women in senior management positions by 2030[417, 1161] Financial Performance - The company is targeting organic growth in operating profit to be greater than or equal to organic growth in net revenue[427, 1114, 1168] - HEINEKEN intends to maintain a dividend payout ratio of 30-40% of net profit (beia)[1126] - The company has announced a €15 billion share buyback program[1134]