RT Adrian (@adriannewman21)A common mistake for any early NFT project (focusing on early ones here) is to put wrong attentions on the millions instead of the thousands. Holders are ambassadors, you want to make sure your holders become die-hearted super fans before anything.What’s the implication?- don’t launch any tokens before that.- don’t launch any mass consumer products before that. Focus on exclusivityIt’s very natural to think as a business you need to make revenue day 1 selling tons of products. But ...

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Strangely, if a colour is hard to pull off, it is more likely to become trendy. Fashion, after all, thrives on exclusivity https://t.co/q7FhFtycGB ...