When the owner of Mishm Mission East Passion got a one-star review on Google, he was confused. >> And then I clicked into it and then I saw 39 other reviews, all one star. >> Alex Tufix restaurant wasn't the only one attacked.Reportedly, eight other restaurants in Philadelphia were hit with fake bad reviews, too. >> It was all within a 2 and 1/2 hour, 3-hour period. >> Some of the reviews are posted to different restaurants, but have the same complaints literally word for word.39 reviews that were onestar r ...

Core Points - UK regulators report that approximately 90% of consumers rely on online reviews for purchase decisions [3][5] - Amazon has committed to enhancing its systems to combat fake reviews and catalog abuse on its UK platform [4][6] - The Competition and Markets Authority (CMA) indicates that online reviews potentially influence £23 billion ($31 billion) of UK consumer spending annually [5] Company Commitments - Amazon has signed undertakings to improve its measures against fake reviews and catalog abuse, which includes strict sanctions for businesses that manipulate star ratings [4][6] - The CMA has initiated a formal investigation into Amazon and Google regarding their handling of online reviews, following a broader inquiry into major review platforms [6][7] Industry Impact - The CMA emphasizes the importance of these commitments in fostering consumer confidence, ensuring that deceptive practices are addressed swiftly [6][7] - The ongoing scrutiny will extend to review platforms, businesses listing products, and the reviewers themselves to ensure compliance with strengthened laws against fake reviews [7]