helping us to make sense of this, Morgan Stanley, restaurant and food distribution analyst Brian Harbor. Brian, you know, the cavas of the world aside, we can get to that specifically in a moment. How do we explain why one stock is up so much, the other one is down.Is it just execution, consumer taste. >> Well, the truth is full service, notwithstanding, I think Bloom, as you just showed, full service is actually doing pretty well right, right. Why is that.I think somewhat people are still going out to eat. ...

Summary of Shake Shack Conference Call Company Overview - Shake Shack is a leader in the fast casual premium burger segment, known for generating good returns on capital and having significant growth potential [1][2] Key Insights and Arguments - **Management Changes and Strategy**: The management team has been restructured to align with the company's growth ambitions, aiming to expand from 300 to 1,500 locations. The focus is on identifying opportunities across all business facets, including operations, supply chain, and brand marketing [5][6][7] - **Growth Targets**: The company has reiterated its guidance for revenue growth in the low teens percentage and aims to expand restaurant margins by 50 basis points annually. Adjusted EBITDA is expected to grow in the low to high teens percentage [3][16] - **Cost Management**: Shake Shack has successfully reduced construction costs by 10% despite inflationary pressures, while maintaining average unit volumes (AUVs) and improving margins [9][10] - **Market Expansion**: The company is exploring various formats, including drive-thrus, to penetrate new markets and optimize its real estate strategy. There is a focus on both existing and untapped markets across the U.S. [10][11][12] - **Brand Recognition**: Shake Shack benefits from strong brand recognition, even in markets where it does not currently operate. The brand is perceived as a destination rather than just another fast food option [12][13] Financial Performance - **Consumer Trends**: The company experienced a challenging start to the year, with a 3.6% comparable sales growth driven by 6% pricing. However, there are concerns about the sustainability of this model in a non-inflationary environment [23][24] - **Operational Improvements**: Despite a slight decline in sales in April, the company has made significant operational improvements, leading to margin accretion even with lower pricing [27][28] - **Promotional Strategy**: Shake Shack's promotional strategies are designed to be margin accretive, focusing on driving traffic without diluting margins. The company runs promotions that encourage higher spending per visit [44][48][49] Marketing and Innovation - **Culinary Innovation**: The company is committed to enhancing its culinary offerings and has established a robust pipeline for new products. This includes a focus on consumer testing and feedback to drive innovation [30][31][32] - **Marketing Strategy**: Shake Shack is developing a guest-centric marketing strategy to better understand and engage its target audience. The goal is to differentiate the brand through effective communication and innovative culinary offerings [55][56][59] Supply Chain and Operations - **Supply Chain Optimization**: The company is focusing on improving its supply chain efficiency and redundancy as it scales. This includes leveraging existing supplier relationships while exploring new opportunities [64][65][66] - **Free Cash Flow**: Shake Shack has generated positive free cash flow for the first time as a public company, which will be reinvested into new restaurant development to support growth [67][68] Additional Insights - **Consumer Experience**: Shake Shack aims to create a unique dining experience that encourages repeat visits, distinguishing itself from competitors in the fast food industry [12][47] - **Long-term Vision**: The company's mission is to expand its fine casual experience to more communities, emphasizing the importance of brand loyalty and customer engagement [14][61]