Investment Rating - The report maintains a "Buy" rating for both JD and Meituan, indicating favorable risk-reward scenarios for investors [1][10][13]. Core Insights - JD's food delivery service has ramped up quickly, achieving 10 million daily orders within two months, which is significant compared to Meituan's approximately 65 million daily orders [1][12]. - The report outlines three potential scenarios for JD's future in the food delivery market, ranging from losing scale due to subsidy pullbacks to becoming the second-largest player [1][9][18]. - Meituan is expected to maintain its leadership in food delivery due to its extensive merchant coverage and established user base [10][11]. Summary by Sections JD's Market Entry and Performance - JD's food delivery service has seen rapid growth, doubling its daily orders from 5 million to 10 million in a short period [12][28]. - The company has implemented a Rmb10 billion subsidy program to attract users and has a zero-commission policy for new merchants [28][29]. - JD's long-term commitment to food delivery is supported by strategic investments and management changes [2][10]. Competitive Landscape - The food delivery market is becoming increasingly fragmented, with Meituan and Ele.me responding to JD's entry with their own competitive strategies [2][29]. - Meituan's unique competitive advantages include its large local service merchant network and a strong in-house delivery system [10][11]. - The report anticipates that the competitive dynamics will evolve as JD and Alibaba continue to invest in their food delivery operations [7][10]. Financial Projections and Valuations - The report projects significant upside potential for both JD and Meituan, with target price increases of 56% for Meituan and 53% for JD over the next 12 months [1][26]. - JD's potential EBIT impact varies across scenarios, with estimates ranging from Rmb7 billion to Rmb14 billion depending on market performance [8][9][18]. - Meituan's food delivery is valued at HK$83 per share, based on projected daily orders and EBIT per order [11][60]. Scenario Analysis - Scenario 1 suggests JD could shrink to below 5 million daily orders if subsidies are removed, leading to a significant EBIT impact [9][15]. - Scenario 2 maintains JD's order volume at 8-12 million per day, resulting in a moderate EBIT drag [9][17]. - Scenario 3 envisions JD becoming the second-largest player with daily orders reaching approximately 20 million, significantly impacting both JD and Meituan's EBIT [8][19]. Market Dynamics and Future Outlook - The report highlights the ongoing competition and strategic responses from Meituan and Ele.me, indicating a need for continuous adaptation in the market [2][29]. - JD's entry into food delivery is expected to shift the competitive landscape, with implications for pricing and market share among the key players [1][7][10].